It’s official – traditional advertising in magazines, Yellow Pages and newspapers is too expensive and ineffective.
Why spend all that precious cash on these tired, old “scatter-gun” methods when you could spend less money to show your ads only to those people who are looking for EXACTLY what you do or sell IN YOUR AREA.
A New, Better Way to Advertise Your Business
My Dad runs a small business making stained-glass windows. When the last Yellow Pages came out he got all excited because he noticed that his biggest competitor had obviously forgotten to run their Yellow Pages ad. Being on good terms with the other business owner, Dad called them up to gloat BUT it turns out that his (more successful) competitor had deliberately dropped his Yellow Pages advert because he’s getting such fantastic results out of Pay Per Click advertising. This had my non-computer savvy Dad stumped – so he called me to ask what Pay Per Click is.
“Dad,” I said “I told you about this – Pay Per Click advertising is advertising on Google, Yahoo and other search engines. You should be doing this as part of an Optimized Search Engine Campaign.”
“Err … Can you put that in plain English for me?” Dad said.
“It’s the most effective way to advertise and it’s also the cheapest!” I said.
“I like the sound of that!” Dad said, “Now send me a plain English explanation.”
What IS Search Engine Marketing? And Why Should You Care? (In Plain English)
WHY:
I’ll tell you what it is in a second but first here’s why you should care:
Because if you’re not running an inexpensive, well-managed Optimized Search Engine Marketing campaign today, then there’s a strong chance you’re missing out on much needed new business opportunities – i.e. SALES (i.e. MONEY).
WHAT:
Search engine marketing, or SEM, is a form of Internet marketing that works by increasing your visibility in search engine result pages (i.e. Google, Yahoo, etc.) using contextual Pay Per Click (PPC) advertising.
PPC is the best way to advertise because it is contextual – you are only targeting people who you know are looking for what you sell (so you don’t waste money advertising to people who couldn’t care less about your business).
Oh and by the way, you only pay for the advertising when people click on your ads.
What is “Optimized” SEM?
Optimized SEM means that instead of throwing up one advertisement that leads to one webpage (your homepage for example), we split-test many different pay per click advertisements and many webpages to see which get you the best results.
After running these tests repeatedly, we end up with an “optimized” marketing campaign for your business, i.e. advertising that is proven to work really, really well for the cheapest price (way cheaper than advertising in magazines or newspapers).
How to Spend Less And Get More Customers
Here’s what we do to help your business grow using PPC advertising.
• We look at what service you provide or products you sell
• We determine where your customers are and “geo-target” your campaigns to only service those areas (saves you money)
• We research “keywords” that your potential customers might be typing into search engines to search for your product/service (i.e. “plumber in St Kilda”)
• We set up professional-standard PPC campaigns up for you, ensuring you only pay the lowest prices possible.
• We write different ads that are relevant to the keywords targeted (because this works best)
• We write and design different “landing pages” within your website, relevant to the keywords you are targeting (again because this works best to save you money and get the best results)
• The above ads and web pages are split-tested against other versions of ads and landing pages so we can see which work the best.
• We determine what you want your clients to do (i.e. buy a product, call you on the phone, fill in a contact form) and how we will measure this
• We install analytics so that we can track and measure what your website visitor’s do while they are looking at your website
• We analyze the results of all of your ads and of your web pages, to see what is working and what isn’t
• We drop what isn’t working and tweak what is, to see if we can get these successful ads and webpages to work even better
• And we introduce new ads and web pages as well – to see if they do even better than the existing versions
• repeat until we get you great results – more website traffic and more sales!
Get Rid of Your Advertising Problems Once and for All
Here at SquareEyes (it’s just the two of us) we are passionate about your marketing results.
We don’t take on too much work, preferring to concentrate on doing a great job for a small client base. With our help you can be spending less on advertising (than in traditional media OR on poorly managed PPC campaigns) and getting more sales or enquiries.
All you’ll need to do is quickly educate us as to what your business is about, then we will go to work running your PPC campaigns for you, always making sure not to spend more than you have authorized.
At the end of each month you will get a report from us, explaining what we have done, how much you have spent (no nasty surprises there) and what results you have been getting. There are no lock-in contracts and you are free to contact us anytime to ask questions or just check up on progress.
Don’t delay – our mission is to bring you more traffic and more sales – call us now!
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