Posts Tagged ‘Square Eyes’

Back in the old days (you know, three or four years ago) it was still true that placing an ad in the Yellow Pages was the single most important marketing move your business could do. It was the fundamental. If people couldn’t find you in the Yellow Pages then you were in trouble.

Not so anymore. Now, Google is the new Yellow Pages.

Now if people can’t find you on the Web – mostly Google but also Yahoo, Bing (MSN) and others – then you are in trouble because that’s where the majority of people are looking for what it is you sell or do.

The Internet Marketing Revolution is NOW

Times have changed. No longer is marketing your business about throwing some money at a few unmeasurable ads and hoping that this will work to attract the new business enquiries and sales that you need.

This change has been in the air for some time, and now as we head into the second decade of the new millennium, the Internet has solidified itself not only as the way of the future but as the primary battlefield where the majority of the marketing stakes are at play.

Basically if you don’t know how to effectively market (including advertise) your business online then you are in real danger of getting overlooked by your potential customers and going belly-up. At the very least you are missing out on a lot of genuine new-business (sales) opportunities.

Getting Found On The Internet Is Not As Simple As Placing An Ad – But It Is Relatively Inexpensive And Highly Effective

Whereas placing an ad in the Yellow Pages, magazines or similar was a fairly straightforward task, getting found on the Web is a little more complicated (but arguably much more effective).

Here’s are the main ways to get found online:

A) Via Search Engine Results Pages (SERPs) – Organic (Free) Results:

Good organic search engine results are the holy grail of Internet marketing because it is so effective and can be very low-cost.

B) Via SERPs – Paid advertising:

Usually either banner advertising or, Pay-Per-Click, which is more useful and cost-effective for small-to-medium sized businesses.

C) Via links from other websites, including social media hubs like Facebook or Twitter.

D) Via direct entry of your URL into the browsers address bar.

Methods C and D have a lot to do with word-of-mouth recommendations and brand awareness, and this can certainly be influenced with the right online marketing strategies.

Points A and B are highly configurable. You can greatly improve your Organic Search Engine Results by investing in expert Search Engine Optimization (SEO). You can achieve great results out of PPC advertising by investing in the space itself and – importantly – expert PPC management. (However, how many experts can you afford to hire? Keep reading for the solution to this conundrum.)

But How Do You Get Started?

If this is all new to you, or if you have been thinking about it already, you may have some burning questions. Questions like:

How much new business can your website generate?

And can you do it all in-house?

Or do you need to hire experts?

And are these experts expensive?

Is it all just a waste of time?

Or are you selling your business short by failing to properly market your business online?

The trouble is the whole thing is just so damn confusing and time consuming right? All these different areas of specialization, most complete with their own acronym: Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay Per Click (PPC).

And then there’s Landing Page and Website Optimization, Copywriting, Shopping Cart Optimization, Mailing List Marketing, Social Media Strategy and the list goes on!

How’s a small-to-medium business manager supposed to find the time to get their head around all that? Let alone find the time to actually execute it all!

And who can afford to hire experts in all of these areas to do all this for them? And do we really need all the different fields of expertise? All these micro-systems of niche specialization?

Relax – we are here to help.

Call us now on 1300 975 224 from anywhere in australia for the price of a local call

or email us – info@SquareEyes.com.au – and one of us -  Steve or Seamus – will get back to you to see how we can be of assistance to get your online marketing mix right.

It’s official – traditional advertising in magazines, Yellow Pages and newspapers is too expensive and ineffective.

Why spend all that precious cash on these tired, old “scatter-gun” methods when you could spend less money to show your ads only to those people who are looking for EXACTLY what you do or sell IN YOUR AREA.

A New, Better Way to Advertise Your Business

My Dad runs a small business making stained-glass windows. When the last Yellow Pages came out he got all excited because he noticed that his biggest competitor had obviously forgotten to run their Yellow Pages ad. Being on good terms with the other business owner, Dad called them up to gloat BUT it turns out that his (more successful) competitor had deliberately dropped his Yellow Pages advert because he’s getting such fantastic results out of Pay Per Click advertising. This had my non-computer savvy Dad stumped – so he called me to ask what Pay Per Click is.

“Dad,” I said “I told you about this – Pay Per Click advertising is advertising on Google, Yahoo and other search engines. You should be doing this as part of an Optimized Search Engine Campaign.”

“Err … Can you put that in plain English for me?” Dad said.

“It’s the most effective way to advertise and it’s also the cheapest!” I said.

“I like the sound of that!” Dad said, “Now send me a plain English explanation.”

What IS Search Engine Marketing? And Why Should You Care? (In Plain English)

WHY:

I’ll tell you what it is in a second but first here’s why you should care:

Because if you’re not running an inexpensive, well-managed Optimized Search Engine Marketing campaign today, then there’s a strong chance you’re missing out on much needed new business opportunities – i.e. SALES (i.e. MONEY).

WHAT:

Search engine marketing, or SEM, is a form of Internet marketing that works by increasing your visibility in search engine result pages (i.e. Google, Yahoo, etc.) using contextual Pay Per Click (PPC) advertising.

PPC is the best way to advertise because it is contextual – you are only targeting people who you know are looking for what you sell (so you don’t waste money advertising to people who couldn’t care less about your business).

Oh and by the way, you only pay for the advertising when people click on your ads.

What is “Optimized” SEM?

Optimized SEM means that instead of throwing up one advertisement that leads to one webpage (your homepage for example), we split-test many different pay per click advertisements and many webpages to see which get you the best results.

After running these tests repeatedly, we end up with an “optimized” marketing campaign for your business, i.e. advertising that is proven to work really, really well for the cheapest price (way cheaper than advertising in magazines or newspapers).

How to Spend Less And Get More Customers

Here’s what we do to help your business grow using PPC advertising.

• We look at what service you provide or products you sell

• We determine where your customers are and “geo-target” your campaigns to only service those areas (saves you money)

• We research “keywords” that your potential customers might be typing into search engines to search for your product/service (i.e. “plumber in St Kilda”)

• We set up professional-standard PPC campaigns up for you, ensuring you only pay the lowest prices possible.

• We write different ads that are relevant to the keywords targeted (because this works best)

• We write and design different “landing pages” within your website, relevant to the keywords you are targeting (again because this works best to save you money and get the best results)

• The above ads and web pages are split-tested against other versions of ads and landing pages so we can see which work the best.

• We determine what you want your clients to do (i.e. buy a product, call you on the phone, fill in a contact form) and how we will measure this

• We install analytics so that we can track and measure what your website visitor’s do while they are looking at your website

• We analyze the results of all of your ads and of your web pages, to see what is working and what isn’t

• We drop what isn’t working and tweak what is, to see if we can get these successful ads and webpages to work even better

• And we introduce new ads and web pages as well – to see if they do even better than the existing versions

• repeat until we get you great results – more website traffic and more sales!

Get Rid of Your Advertising Problems Once and for All

Here at SquareEyes (it’s just the two of us) we are passionate about your marketing results.

We don’t take on too much work, preferring to concentrate on doing a great job for a small client base. With our help you can be spending less on advertising (than in traditional media OR on poorly managed PPC campaigns) and getting more sales or enquiries.

All you’ll need to do is quickly educate us as to what your business is about, then we will go to work running your PPC campaigns for you, always making sure not to spend more than you have authorized.

At the end of each month you will get a report from us, explaining what we have done, how much you have spent (no nasty surprises there) and what results you have been getting. There are no lock-in contracts and you are free to contact us anytime to ask questions or just check up on progress.

Don’t delay – our mission is to bring you more traffic and more sales – call us now!

1300 975 224

Email: info@SquareEyes.com.au

If you want to write words that inspire your potential customers to take action (buy, call, join your mailing list) then you should be doing in-depth studies into the best copywriting techniques – right?

But learning copywriting takes a lot of time and effort and if you are running a business, you’re probably feeling a little short of extra hours and energy!

Well, don’t fret – it’s ok – because if you’re new at copywriting then in fact you stand at the edge of a lush valley resplendent with low-lying marketing fruit just waiting for you to pick and bite into!

What the…?

What I mean is this: When you start learning and practicing a new skill, there is an initial period where you can quickly learn some fundamental skills that will massively increase your results for minimal effort – and this applies to copywriting.

So here’s one simple skill that will increase your sales by 67% – use the World’s Most Powerful Word – and use it A LOT!

What Every Customer Wants

Do you know what every single potential customer in the world wants? They want to know what’s in it for them. It’s called the WII FM Theory and it’s true.

Your potential customer doesn’t really care about what your business does. They aren’t very interested in the amazing product that you manufacture, or the incredible service that your company prides itself on.

Your potential customer doesn’t give a hoot what your latest widget is called, or what your qualifications are, and they sure as hell aren’t interested in the details of your experience and know-how.

All they care about is what’s in it for them. They come across your website, advertisement or brochure and for about 3 seconds (if that) they give you their attention while they unconsciously ask themselves “What’s in it for me?” – and if your words don’t answer this question quick-smart then you’ve lost them – usually for good.

Now there are many techniques and theories about how you can get your message across that:

A) This is what’s in it for you and…
B) it’s what you want

… but like we established earlier, you don’t have a lot time, you’re a busy person, so here’s the hot tip that will increase your sales by 67% every time without fail.

(Drum roll please…)

The Most Powerful Word In The Whole World Is…

YOU

and derivatives like “your” and “you’ll” etc.

You need to pepper your every sentence with that little sucker. Put it in your headline, Put it in your first couple of sentences, put it in as many times as you can. Why? Because it just works. It is the word that broadcasts the clearest and loudest over the WII FM airwaves. It tells the customer that your words are about them and their needs and wants, which is all they care about (sad but true).

The flip-side is rambling on about yourself and your business using the two worst words in the world: “I” and “we”.

Don’t do it – you’ll just lose potential customers that way.

By all means, say what you’ve got to say, but word it so that it’s about your potential customer, not about your business, and do that by using the word ‘you’ repeatedly and then some more (even make your “about us” page about the customer).

So there you go, you now know a proven method to increase your sales by 67% every time without fail.

Contact us anytime on the details below if you’d like some help growing your business using powerful copywriting techniques.

1300 975 224

info@SquareEyes.com.au