Not so anymore. Now, Google is the new Yellow Pages.

Now if people can’t find you on the Web – mostly Google but also Yahoo, Bing (MSN) and others – then you are in trouble because that’s where the majority of people are looking for what it is you sell or do.

The Internet Marketing Revolution is NOW

Times have changed. No longer is marketing your business about throwing some money at a few unmeasurable ads and hoping that this will work to attract the new business enquiries and sales that you need.

This change has been in the air for some time, and now as we head into the second decade of the new millennium, the Internet has solidified itself not only as the way of the future but as the primary battlefield where the majority of the marketing stakes are at play.

Basically if you don’t know how to effectively market (including advertise) your business online then you are in real danger of getting overlooked by your potential customers and going belly-up. At the very least you are missing out on a lot of genuine new-business (sales) opportunities.

Getting Found On The Internet Is Not As Simple As Placing An Ad – But It Is Relatively Inexpensive And Highly Effective

Whereas placing an ad in the Yellow Pages, magazines or similar was a fairly straightforward task, getting found on the Web is a little more complicated (but arguably much more effective).

Here’s are the main ways to get found online:

A) Via Search Engine Results Pages (SERPs) – Organic (Free) Results:

Good organic search engine results are the holy grail of Internet marketing because it is so effective and can be very low-cost.

B) Via SERPs – Paid advertising:

Usually either banner advertising or, Pay-Per-Click, which is more useful and cost-effective for small-to-medium sized businesses.

C) Via links from other websites, including social media hubs like Facebook or Twitter.

D) Via direct entry of your URL into the browsers address bar.

Methods C and D have a lot to do with word-of-mouth recommendations and brand awareness, and this can certainly be influenced with the right online marketing strategies.

Points A and B are highly configurable. You can greatly improve your Organic Search Engine Results by investing in expert Search Engine Optimization (SEO). You can achieve great results out of PPC advertising by investing in the space itself and – importantly – expert PPC management. (However, how many experts can you afford to hire? Keep reading for the solution to this conundrum.)

But How Do You Get Started?

If this is all new to you, or if you have been thinking about it already, you may have some burning questions. Questions like:

How much new business can your website generate?

And can you do it all in-house?

Or do you need to hire experts?

And are these experts expensive?

Is it all just a waste of time?

Or are you selling your business short by failing to properly market your business online?

The trouble is the whole thing is just so damn confusing and time consuming right? All these different areas of specialization, most complete with their own acronym: Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay Per Click (PPC).

And then there’s Landing Page and Website Optimization, Copywriting, Shopping Cart Optimization, Mailing List Marketing, Social Media Strategy and the list goes on!

How’s a small-to-medium business manager supposed to find the time to get their head around all that? Let alone find the time to actually execute it all!

And who can afford to hire experts in all of these areas to do all this for them? And do we really need all the different fields of expertise? All these micro-systems of niche specialization?

Relax – we are here to help.

Call us now on 1300 975 224 from anywhere in australia for the price of a local call

or email us – info@SquareEyes.com.au – and one of us -  Steve or Seamus – will get back to you to see how we can be of assistance to get your online marketing mix right.

If so – are they doing the right thing by you? Or could you be getting better results using another, more caring Pay-Per-Click (PPC) manager?

Don’t you deserve a PPC manager who doesn’t just treat you and your business as another number?

Good Adwords Management Needs Care and Attention To Detail

One problem we come across when talking to business owners and managers who are already using a bigger Adwords management company is explaining that whether you know it or not, these companies often don’t do a very good job for you.

The way some of these companies work is by preying on your lack of knowledge about how PPC advertising like Google Adwords actually works.

Rather than educating you and explaining to you what they are doing to get you better results for your advertising dollar, these companies just basically slap up a few ads for you at top dollar and then start sending you your monthly bill.

In our opinion – that’s not right.

When we explain this to business owners they are often keen for us to go in and have a look at their Adwords account and show them how we could get them better for results for cheaper costs per click.

Unfortunately some of the bigger PPC management firms don’t allow their clients to access their own Adwords accounts so we can’t even get in there and have a look.

However we have dealt with enough of these corporate firm’s clients to explain to you how we could do a better job than they are.

In our experience:

• The bigger Adwords management firms tend to simply ask you to email in the keywords you would like to target on Google.

This is all very well, but it is lazy and just doesn’t bring the same results as what we do.

We  to take the obvious keywords that describe your business and expand them via special software which then reveals all of the different variations that people are typing into Google to find the service that you provide.

This takes time and effort – but it’s worth it because it shows us cheaper keywords you could target so that you pay less per click to get better results.

• The bigger Adwords management firms don’t pay close ongoing attention to your Adwords campaign and as a result don’t find all the little ways to tweak your account that would save you a lot of money for the same or better result.

That’s where we are different. We care. To us you are not a number.

We spend time going over your AdWords account with a fine tooth comb to eliminate factors that are increasing your costs and lowering your ad positioning while testing new elements that bring you the results you want (more traffic and more sales enquiries).

• The bigger firms also like to make a show of offering their clients a “free” website but they fail to make you aware how much damage a poorly constructed website can really do to your online marketing campaign and how much this is probably costing you in clicks that do not convert into sales enquiries.

Your Adwords ads are only half of the equation, the other half (equally important) is a well designed (but not unnecessarily flashy or expensive) website that combines the right proven methods for getting you the results that you need – which is for your website visitors to either buy from you online or contact you with their sales enquiries.

Here at Square Eyes – we do your Adwords management better.

We are a small firm and we only look after a select amount of businesses to help them with their Adwords campaigns and website design needs.

We do not overcharge but we are the cheapest because we take the time and care needed to do a really good job for our clients.

We can do you a highly effective Adwords account set up for as little as $400 and then we can manage your Adwords on an ongoing basis for a monthly fee starting from $210 a month.

These prices depend on how big and complicated your Adwords campaign is and much time you want us to spend on your Adwords each month, but we promise you – no hidden costs or nasty surprises.

Don’t let some faceless corporation steal your money, contact us on the details below to discuss how we can do a better job of getting you More Traffic and More Sales.

1300 975 224

Email – info@squareeyes.com.au

Why spend all that precious cash on these tired, old “scatter-gun” methods when you could spend less money to show your ads only to those people who are looking for EXACTLY what you do or sell IN YOUR AREA.

A New, Better Way to Advertise Your Business

My Dad runs a small business making stained-glass windows. When the last Yellow Pages came out he got all excited because he noticed that his biggest competitor had obviously forgotten to run their Yellow Pages ad. Being on good terms with the other business owner, Dad called them up to gloat BUT it turns out that his (more successful) competitor had deliberately dropped his Yellow Pages advert because he’s getting such fantastic results out of Pay Per Click advertising. This had my non-computer savvy Dad stumped – so he called me to ask what Pay Per Click is.

“Dad,” I said “I told you about this – Pay Per Click advertising is advertising on Google, Yahoo and other search engines. You should be doing this as part of an Optimized Search Engine Campaign.”

“Err … Can you put that in plain English for me?” Dad said.

“It’s the most effective way to advertise and it’s also the cheapest!” I said.

“I like the sound of that!” Dad said, “Now send me a plain English explanation.”

What IS Search Engine Marketing? And Why Should You Care? (In Plain English)

WHY:

I’ll tell you what it is in a second but first here’s why you should care:

Because if you’re not running an inexpensive, well-managed Optimized Search Engine Marketing campaign today, then there’s a strong chance you’re missing out on much needed new business opportunities – i.e. SALES (i.e. MONEY).

WHAT:

Search engine marketing, or SEM, is a form of Internet marketing that works by increasing your visibility in search engine result pages (i.e. Google, Yahoo, etc.) using contextual Pay Per Click (PPC) advertising.

PPC is the best way to advertise because it is contextual – you are only targeting people who you know are looking for what you sell (so you don’t waste money advertising to people who couldn’t care less about your business).

Oh and by the way, you only pay for the advertising when people click on your ads.

What is “Optimized” SEM?

Optimized SEM means that instead of throwing up one advertisement that leads to one webpage (your homepage for example), we split-test many different pay per click advertisements and many webpages to see which get you the best results.

After running these tests repeatedly, we end up with an “optimized” marketing campaign for your business, i.e. advertising that is proven to work really, really well for the cheapest price (way cheaper than advertising in magazines or newspapers).

How to Spend Less And Get More Customers

Here’s what we do to help your business grow using PPC advertising.

• We look at what service you provide or products you sell

• We determine where your customers are and “geo-target” your campaigns to only service those areas (saves you money)

• We research “keywords” that your potential customers might be typing into search engines to search for your product/service (i.e. “plumber in St Kilda”)

• We set up professional-standard PPC campaigns up for you, ensuring you only pay the lowest prices possible.

• We write different ads that are relevant to the keywords targeted (because this works best)

• We write and design different “landing pages” within your website, relevant to the keywords you are targeting (again because this works best to save you money and get the best results)

• The above ads and web pages are split-tested against other versions of ads and landing pages so we can see which work the best.

• We determine what you want your clients to do (i.e. buy a product, call you on the phone, fill in a contact form) and how we will measure this

• We install analytics so that we can track and measure what your website visitor’s do while they are looking at your website

• We analyze the results of all of your ads and of your web pages, to see what is working and what isn’t

• We drop what isn’t working and tweak what is, to see if we can get these successful ads and webpages to work even better

• And we introduce new ads and web pages as well – to see if they do even better than the existing versions

• repeat until we get you great results – more website traffic and more sales!

Get Rid of Your Advertising Problems Once and for All

Here at SquareEyes (it’s just the two of us) we are passionate about your marketing results.

We don’t take on too much work, preferring to concentrate on doing a great job for a small client base. With our help you can be spending less on advertising (than in traditional media OR on poorly managed PPC campaigns) and getting more sales or enquiries.

All you’ll need to do is quickly educate us as to what your business is about, then we will go to work running your PPC campaigns for you, always making sure not to spend more than you have authorized.

At the end of each month you will get a report from us, explaining what we have done, how much you have spent (no nasty surprises there) and what results you have been getting. There are no lock-in contracts and you are free to contact us anytime to ask questions or just check up on progress.

Don’t delay – our mission is to bring you more traffic and more sales – call us now!

1300 975 224

Email: info@SquareEyes.com.au