Scientific Advertising 2.0: Why Split Testing Is Back and Badder Than Ever in the Online Marketplace While Google charges money for it’s advertising, it helps people to get the best out of their advertising by providing free software to help build, manage and improve your online marketing and advertising. The most important of these are…
Back in the old days (you know, three or four years ago) it was still true that placing an ad in the Yellow Pages was the single most important marketing move your business could do. It was the fundamental. If people couldn’t find you in the Yellow Pages then you were in trouble. Not so…
New users to AdWords often find the system very challenging, or the return on investment simply does not add up because they make a number of common mistakes. The problem that most new starters get into when setting up their AdWords campaign is that they don’t approach the subject with an analytical mind. Once people…