Scientific Advertising 2.0: Why Split Testing Is Back and Badder Than Ever in the Online Marketplace While Google charges money for it’s advertising, it helps people to get the best out of their advertising by providing free software to help build, manage and improve your online marketing and advertising. The most important of these are…
“The key to success (maximum sales per dollar) lies in perpetual testing of all the variables” The above quote by David Ogilvy, Chairman and Founder of Ogilvy & Mather (super successful advertising agency a la the “Mad Men” TV series) lies at the heart of what is known as “scientific advertising”. Invented by ad men…
Are you using a big Google Adwords management firm to look after your search engine advertising? If so – are they doing the right thing by you? Or could you be getting better results using another, more caring Pay-Per-Click (PPC) manager? Don’t you deserve a PPC manager who doesn’t just treat you and your business…