Simple website design is better and you know it. Here’s 3 reasons why your gut instinct to go for a simple, clean website design is spot on.
#1 – Simple Website Designs Let The Content Take Centre Stage
Remember a few years ago when every website you saw was full of flashy (Flash) graphics and big round graded design elements like menu items, columns and buttons? The trouble with these designs was that the designers were letting their egos get in the way. Nobody cares about a button. Nobody goes to a website to see the awesome way that the flash animation does the jive-bunny. People go to your website because they want to something, and by “something” I don’t mean a sweet website template. I mean content.
That’s why the saying goes “content is king” not “website design elements are king”, they ain’t. Design elements should be happy if they’re even allowed to hang out in the King’s court.
Of course people don’t go looking for something as vague as “content”, they go looking for a solution to their problems – the last thing you want to do is distract and annoy your prospects with fancy website rubbish that doesn’t actually do anything useful.
#2 – Simple Websites Are Faster
People hate waiting for stuff. People especially hate waiting for your website to download when they don’t even know if they want to look at your website at all (they can’t know until they see your content).
So if your fancy website takes aaaaaages to download, people will just bounce off back to Google or wherever they came from. And you will lose the sale.
#3 – Simple Websites Rank Better On Google
Simple websites make people happy, because they are fast, they solve problems and they look better on mobile devices. So this means Google wants to show people simple websites.
Sure, you could make a simple website that ranks terribly on Google because it isn’t structurally sound, but assuming your website designer / developer knows his or her stuff, then a simple website that Google can easily crawl, is chocka-block full of relevant content and is fast to load will do better over a slow website any day.
Also complicated websites with lots of moving parts are often made in technologies like Ajax that Google can’t read very well – basically Google only likes simple HTML and text, not images or files that it cannot understand as having any meaning.
If you’d like to discuss your new, simple, awesome website – just let me know…