SEO Keyword Data is Becoming Harder to Gather

Google are moving the SEO goal posts big time in making keyword data much more difficult to track. They are doing this by:

• moving toward not reporting keyword data in analytics (i.e. what keyword was used in search to get to your site)
• making the new keyword planner that replaces the old keyword tool less useful (no related keyword suggestions, restricted search volume information types)

This leaves us with a more fragmented keyword research and tracking scenario which I (and the entire SEO world) are still grappling with. Currently my best advice is to sign up for SEMrush coupled with the many great tools in moz.com.

Also webmaster tools is a must as it provides some of the same data you used to get through Google Analytics (keywords used) although accuracy is debatable. Google trends is also great for relative search volumes and (der) search trends.