Scientific Online Marketing: A Complete and Effective Process for Marketing Your Business Online

The Revolutionary New Way To Inexpensively and Dramatically Increase Sales (and The Solution To The System Overload)

Here at SquareEyes, we have recognized that while there are all many different areas of specialization – SEO, SEM, PPC, Landing Page Optimization, Copywriting, GWO split-testing – they are all really just a parts of a process all designed to lead to the same end result: Conversion.

What is “Conversion”?

“Conversion” is just jargon for online sales, phone or email enquiries, opt-in email list sign-ups, free report downloads, whatever action you want your website visitors to take.

Scientific Online Marketing is this very process. It’s a process we at SquareEyes have recognized already exists but is generally being executed in a haphazard and disjointed way.

But when you take these disparate elements of online marketing and consider them all at once, you can easily see how they all fit together into a logical process, a process that – if done properly – is so seamless that is is really quite beautiful – especially if your idea of “beauty” is an upward-pointing arrow on your sales chart!

Scientific Online Marketing: A Complete and Effective Process for Marketing Your Business Online

Basically Scientific Online Marketing, or SOM for short*, is a system of promoting your business that has several stages and which specifically implements the concept of “split testing” to ensure the best results.

*Hey – you gotta have an acronym right?

The Scientific Online Marketing Wheel

1) Website Design (or redesign if necessary, which it often is) and Optimization. This includes your landing pages which are the pages that people who click on your ads will land on when they click through. This is Split Test Point A

2) Sales Copy (this includes video and audio). This is Split Test Point B

3) Search Engine Optimization (SEO) – which means configuring your web pages properly so that the search engines (Google, Yahoo, etc.) can find your website easily for relevant search phrases.

4) Pay Per Click Advertising Campaign – Google Adwords is currently the best place to start. Once this is running optimally then you can think about the lesser options such as Yahoo’s Sponsored Search. Pay Per Click ads are Split Test Point C in your Scientific online marketing campaign.

5) Split Test – so although you have already set up your split test points (A, B and C) they only count once you let them loose into the wild to see how they work.

6) Analyse – Then you analyse and measure your results. Which ads worked best for you? Which landing pages converted into sales, email opt-ins or phone enquiries?

7) Retest – Working off the results of your earlier testing you now need to re-do your adwords, your landing pages and your sales copy to test the winner(s) against some new variations.

Repeating this process will tighten your online marketing campaigns up no-end which will lead to better results.

Your Wheel Is Broken

Chances are you are already doing Scientific Online Marketing – but your wheel is broken.

There is a general lack of awareness in the small-to-medium business community about how the process of marketing a business in the online environment works all the way down the line to the sale.

Consequently many businesses have elements of the SOM cycle working already in progress, and many employ an expert to manage this. For example, you may have already hired a PPC management firm to look after your Google Adwords campaigns – and if this PPC manager is any good, this may well be effective in driving more traffic to your website. BUT if this traffic is landing on a poorly designed, ill-thought out, generalist home-page then how many of these expensive hits that should be converting into sales or enquiries are simply hitting the back button? The solution to this lies in “fixing your SOM wheel” by having specialized Landing Pages designed and split-tested against versions of each other to measurably improve results.

The good news is you can start anywhere to make improvements. So you might decide to fix up your landing pages, then get your PPC campaigns tightened up and then work on getting your SEO happening. Or another order might make more sense, the point is you don’t necessarily need to start the whole process from afresh, you can just start fixing the Wheel at the most obvious point and work the whole system up to a point where it is all working well.

We can help you with all of this.

We specialize in Integrated Adwords management, which means quality Adwords set-up and management, Landing Page Optimization, Split-testing and Analytics set-up and analysis.

We can also give you advice about the other factors like website design and mailing lists and get these jobs done for you also.

Call us Now: 1300 975 224

Or email info@SquareEyes.com.au