Scientific Advertising 2.0: Why Split Testing Is Back and Badder Than Ever in the Online Marketplace

Scientific Advertising 2.0: Why Split Testing Is Back and Badder Than Ever in the Online Marketplace

While Google charges money for it’s advertising, it helps people to get the best out of their advertising by providing free software to help build, manage and improve your online marketing and advertising. The most important of these are the “Big 3” combo that is Adwords Interface/Adwords Editor, Google Analytics, and Google Website Optimizer.

By learning how to use these complex tools, or by hiring an expert team (hint), you are able to split test at the the three points A (website design), B (Copy) and C (Adwords) and you are able to measure and analyse the results down to the enth degree. The numbers are all there – NOTHING is left to assumption (especially if you also employ traceable phone numbers to monitor phone responses).

By testing, eliminating and improving elements at the three different split-testing points, you will be able to gradually increase “conversions”.

How Much Can You Increase Conversions Using Split-Testing?

This depends on each particular case, but it is generally realistic to aim to increase conversions by as much as 40% over an extended period of time.

If these conversions are leading to actual sales then it is easy to see how this could massively improve your bottom line.