Oh God – that sounds EXACTLY like the kind of snake-oil salesman headline we should all run away from, doesn’t it? But actually this is a pretty straight up technique that works if the keyword (or phrase) you want to get found for in Google is not super-competitive. I just did it twenty minutes ago and thought I would share it with the world … cos I am such a nice guy.
Step One: Choose A Low Competition Keyword
Actually this is the bit the snake-oil salesmen don’t often mention when they boast of their Google SEO skillz – that SEO is easy when the comptetition is low. Trouble is, low competition these days usually means low amounts of search traffic gonna come your way. But in some cases, it still makes sense to try and rank for relevant keywords anyway. For example, it might be a tiny amount of traffic, but you still want that traffic regardless. This was the case for me today when I noticed that I do (did) not rank in Google for an important keyword to me.
Step Two: Make A Page That Targets Your Keyword
I needed to fix this situation, so I made a page called “website designer Belgrave”. Now “how to target a keyword” is a topic for another post but at the minimum, you need to call the page the keywords you want to rank for and then include them a couple of times on your page. This is called on-site SEO and there’s more to it than that, but not THAT much more.
Publish the page (or blog post).
Step Three: Submit the new URL to Google’s Index
Generally, you don’t really need to submit new pages to Google – unless you want to hurry things up. In my experience, they won’t be very fast about indexing a whole site, even when you tell them about it, but they WILL be fast about indexing a single page.
How do you tell Google about the new page? You go to your Webmaster Tools account (if you don’t have one then this is something you need to go back and do). Go to crawl >> fetch as Google. Submit the new URL in the submit-box-thing (technnical term). Then once google finds your page, submit it to the index. Not sure why but it is a two-step process.
Then go make a coffee, ring a friend or take the dog for a short walk. When you get back you just MIGHT find that your page has sprung to the first page of Google for the search term you were targeting. Then again, you might not. It worked just fine for me today, took about 20 minutes from when I submitted it to show up at position 7 on page 1 which is A) better than nowhere and B) a good start from which to crawl my way higher up the ranks.
So there you go!