Sometimes the first key to SEO success is simply to find the low-hanging fruit and pluck it. For example, I have run my business since 2008 selling websites, copywriting and SEO without ever really using these tactics to win business. Why? Not because I didn’t think I could, but simply because I have always been so good at winning referrals through word of mouth that it wasn’t an issue, especially given that, being a freelancer, scale is.
However, I am now better positioned to build the business as I have set up an awesome network of local designers and coding outsourcers to help me when I get busy, so I am interested in eating some of my own dog food and giving SEO a bash to pull in some new work.
So here’s what I am trying on for size. I googled “Dandenong Ranges website design” and not surprisingly, I did not appear. Why? Well, because I haven’t optimised my website for this term that’s why! And I work from home so for privacy I don’t put my home address on the site, otherwise Google might have picked it up anyway.
Looking at the competition on the search engine results page, I figured it is possibly going to be fairly easy to rank for this term, so I created a page called Dandenong Ranges website design, and optimised it for this term plus I threw in a bunch of references to the local suburbs and the other services I do. IF the competition is as low as I think it is, I may well be able to use this one post to rank for a bunch of terms. If it is harder than that, I may need to create multiple posts all targeting different niche keyword phrases.
So right now my ranking for the term is “nowhere”, as the picture above testifies. I will check back in a while and see if I can easily pop up for the term or if I am going to have to fight harder than that.
Meanwhile … have you picked the low-hanging SEO fruit for your industry niche?
UPDATE: October 3, 2013 – Short story – came in at number 3! Long story: click here for the local seo results.
Also this page came in at numero uno for “Local SEO Experiment”. Not bad….