Marketing Strategy, Logos, Websites, SEO, & Copywriting
Here’s 10 years of SEO work condensed into a really short blog post:
SEO stands for Search Engine Optimisation. It is about getting higher SERP (search engine result pages) rankings AKA get found on Google for relevant keywords that people are using to find businesses who offer what you sell.
There are two sides to SEO – onsite and offsite.
Beware the SEO Shark!
Episode 4 of Total Marketing Clarity video blog post.
The 3rd of the 5 Cs of Online Marketing is “Capture” and it is the MOST IMPORTANT THING that your website does. Find out more in the below video. [Read more…]
Episode 3 of Total Marketing Clarity video blog post / podcast-in-the-making-maybe. Get the low down on how to connect with your Ideal Client via “Attractor Content”. [Read more…]
The 2nd episode of Total Marketing Clarity, a video blog with me, Seamus Anthony. Learn about how I help my clients to sell more stuff via the web with the 5 Cs of Online Marketing.
G’day Seamus Anthony here and welcome to episode 2 of Total Marketing Clarity – my rough n ready video blog that teaches you how to sell more stuff via the web.
Today we’re going to be talking about how I do that but first let me tell you a story:
Let me tell you a story…
The other day I talked at my kid’s school assembly about what I do, as in “career”. I didn’t take any notes, just had a rough idea in my head, wasn’t particularly full of trepidation, but then walked up on stage, looked down at the sea of tiny faces and BOOM! Instantly nervous! [Read more…]
Something strange happens when I point a camera at myself and start talking. Basically a river of total gobshite starts to cascade from my mouth in uncontrollable volumes.
However, as I mention in my first ever video blog post below – if everyone else is doing it, why shouldn’t I? Ok, there’s probably lots of reasons why I shouldn’t … but too bad, I’m doing it anyway!
My homepage design skills are pretty good … jury’s still out re. my cartoons…
When planning website designs lately, I keep coming to the same conclusion: I don’t really think that website homepages need to deviate much in terms of structure. By structure, what I mean is what features are included and how to lay them out. In fact, I think they should more or less be the same so that they function to encourage more people to enquire or buy from you. Here’s how…
[Read more…]
In case you aren’t a total nerd with no life, Panda 4.0 is a new update by Google which means they change stuff and some websites fair badly in the Google results and others fair well.
Good news is my sites have done really well, which confirms my belief that I have been doing SEO the “good guy” way (or “white hat” as it is known, by nerds). [Read more…]
Early in 2014 Nicolas Di Tempora of Copywriting In Action, came to me, referred from a mutual friend (thanks Hilda!). Nicolas wanted to know what could be done to improve his rankings on Google for his most important search terms which were “Copywriting courses” and “copywriting course Melbourne”.
OK this is probably the worst blog image ever but hey, I AM IN DEMAND THUS VERY BUSY. Anyway it proves I got him on the first page of Google, so whatever.
At the time, he was languishing on the 3rd page. Anything off the first page is next to useless. We did some SEO magic that got him on the first page FTW!
Nicolas didn’t really know me from Adam but he took a chance and hired me to do an SEO audit of his website, make recommendations going forward and do a SEO Foundations set-up on his website. [Read more…]
An insane but nevertheless USEFUL explanation of how “Hub and Spoke Marketing” helps you get more customers and what it has to do with Star Wars (hint: nothing).
2:17am last night.
I sat up in bed – “Eureka! I’ve got it!” [Read more…]
A no-hype break-down of how digital marketing tools like websites, email newsletters and social media help businesses large and small to attract customers and close sales.
Read this and understand how to be awesome. Or go and watch kitten videos on YouTube. The choice is yours