SquareEyes Marketing

Marketing Strategy, Logos, Websites, SEO, & Copywriting

  • Home
  • About
    • Websites
      • Website Gallery
      • Website Features
      • Existing Website Maintenance
    • Words (AKA Copywriting)
    • SEO
    • Marketing Strategy
  • Contact
You are here: Home / AdWords / Is Your Big Adwords Management Company Ripping You Off?

Is Your Big Adwords Management Company Ripping You Off?

June 15, 2009 by Seamus Anthony Leave a Comment

Are you using a big Google Adwords management firm to look after your search engine advertising?

If so – are they doing the right thing by you? Or could you be getting better results using another, more caring Pay-Per-Click (PPC) manager?

Don’t you deserve a PPC manager who doesn’t just treat you and your business as another number?

Good Adwords Management Needs Care and Attention To Detail

One problem we come across when talking to business owners and managers who are already using a bigger Adwords management company is explaining that whether you know it or not, these companies often don’t do a very good job for you.

The way some of these companies work is by preying on your lack of knowledge about how PPC advertising like Google Adwords actually works.

Rather than educating you and explaining to you what they are doing to get you better results for your advertising dollar, these companies just basically slap up a few ads for you at top dollar and then start sending you your monthly bill.

In our opinion – that’s not right.

When we explain this to business owners they are often keen for us to go in and have a look at their Adwords account and show them how we could get them better for results for cheaper costs per click.

Unfortunately some of the bigger PPC management firms don’t allow their clients to access their own Adwords accounts so we can’t even get in there and have a look.

However we have dealt with enough of these corporate firm’s clients to explain to you how we could do a better job than they are.

In our experience:

  • The bigger Adwords management firms tend to simply ask you to email in the keywords you would like to target on Google.

This is all very well, but it is lazy and just doesn’t bring the same results as what we do.

We  to take the obvious keywords that describe your business and expand them via special software which then reveals all of the different variations that people are typing into Google to find the service that you provide.

This takes time and effort – but it’s worth it because it shows us cheaper keywords you could target so that you pay less per click to get better results.

  • The bigger Adwords management firms don’t pay close ongoing attention to your Adwords campaign and as a result don’t find all the little ways to tweak your account that would save you a lot of money for the same or better result.

That’s where we are different. We care. To us you are not a number.

We spend time going over your AdWords account with a fine tooth comb to eliminate factors that are increasing your costs and lowering your ad positioning while testing new elements that bring you the results you want (more traffic and more sales enquiries).

  • The bigger firms also like to make a show of offering their clients a “free” website but they fail to make you aware how much damage a poorly constructed website can really do to your online marketing campaign and how much this is probably costing you in clicks that do not convert into sales enquiries.

Your Adwords ads are only half of the equation, the other half (equally important) is a well designed (but not unnecessarily flashy or expensive) website that combines the right proven methods for getting you the results that you need – which is for your website visitors to either buy from you online or contact you with their sales enquiries.

Here at Square Eyes – we do your Adwords management better.

We are a small firm and we only look after a select amount of businesses to help them with their Adwords campaigns and website design needs.

We do not overcharge but we are the cheapest because we take the time and care needed to do a really good job for our clients.

We can do you a highly effective Adwords account set up for as little as $400 and then we can manage your Adwords on an ongoing basis for a monthly fee starting from $210 a month.

These prices depend on how big and complicated your Adwords campaign is and much time you want us to spend on your Adwords each month, but we promise you – no hidden costs or nasty surprises.

Don’t let some faceless corporation steal your money, contact us on the details below to discuss how we can do a better job of getting you More Traffic and More Sales.

1300 975 224

Email – info@squareeyes.com.au

Filed Under: AdWords Tagged With: Add new tag, attention to detail, business owners, doing the right thing, good job, google, google adwords, lack of knowledge, management company, management firm, management firms, manager don, pay per click, ppc management, search engine advertising, special software, top dollar, variations

Hey! Thanks for Reading!

Before you tootle onwards - you should totally download our free e-book: Total Marketing Clarity - a simple, 5-step system that will make the web work for you.



Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Web Technology Driving You Crazy?

Download my free e-book: Total Marketing Clarity - a simple, 5-step system that will make the web work for you.



×
Get More Enquiries & Sales Via The Web
Download my free e-book: Total Marketing Clarity - a 5-step system that will help you sell more of what you do.