An insane but nevertheless USEFUL explanation of how “Hub and Spoke Marketing” helps you get more customers and what it has to do with Star Wars (hint: nothing).
2:17am last night.
I sat up in bed – “Eureka! I’ve got it!”
No reply from the body next to me but persistent, slightly indignant snores. So I continue the conversation with myself.
“I can see it now – a great model that explains exactly how to get more customers using the amazing powers of the Internet! I call it – The Hub N’ Spoke Marketing Model!”
Filled with visions of great wealth generated by a world-wide network of Hub N Spoke marketing consultancy franchises, I jump out of bed and madly Google “hub and spoke marketing”.
“NOOOOOO!!! ARE THERE ANY ORIGINAL IDEAS LEFT IN THIS WORLD?!” I howl, clenching my fists at the screen in righteous anger.
“WILL YOU SHUT THE HELL UP?” snaps the previously mentioned body.
Reluctantly I schlep back to bed…
Delusions of grandeur exit stage left.
OK So I Wasn’t the First Person To Think Up Hub and Spoke Marketing – But Dammit It Works
Everything I bang on about, all of my digital marketing consulting work and advice and coaching can all be reduced down to this:
Drive your prospects and customers back to your website and then get their email and permission to follow up with them. And then follow up with them.
That’s the name of the game.
This IS how you use digital marketing to get more customers.
Websites are the venus fly trap, customers and prospects are the flies. Marketing channels, like social media and Google and offline events and networking are … like … like … they’re like little tractor beams pulling in the Millennium Falcon into the Death Star…
Oh God. I should never have given up coffee. Maybe I should use pictures…
Hub and Spoke Marketing Illustrated
When I was googling I found a few diagrams explaining the concept visually. Trouble was they were boring and corporate-looking and there’s also this little issue of copyright so I though I’d better make my own.
As you can plainly see below, I have trouble sticking at tasks when I find them completely boring, so … you know, you’ll either love it or decide I am too bonkers to work with.
Hey, I yam what I yam….
I think this all says more about Mondays than it does about me.
Awesome bike helmet photo credit: Robin McConnell
I totally love the mixed metaphors and not-actually-crappy diagram. 🙂
Excellent. It’s a point of difference right? (i.e. bonkers ha ha)
Funny and interesting diagram. Commitment is another important ingredient and of course you have to have something others want. Steve
Thanks Steve, glad you saw the humour. I do have paranoid moments where I think I may be undermining myself with my bonkers humour … but then I think “screw ’em” ha ha