By Seamus – Owner of SquareEyes

This may sound like a bit of a fluffy thing for a small business to be putting on its website but it is important because it underlies my whole philosophy of business.

You see for me money in and of itself is all very well and good if you have it, and a total pain in the rear if you don’t – but it doesn’t really have much soul.

“Service” on the other hand, provides meaning and more specifically is the key to happiness.

Think about it:

If everybody concerned themselves more with serving others, and less with serving their own desires and wants, then more and more people would start to experience the world as a pleasant place – because so many others were doing a great job of taking care of them. So in this way service is the key to happiness.

Put simply: if all individuals just got busy serving others, we would have peace on Earth.

So this is why I put so much emphasis on providing great service here at SquareEyes – not just to build a strong and profitable business – but also to make the world a better place for all of us.

Back to About (with a warm fuzzy feeling in your belly)

Ok – so you have a website – but where’s the traffic? It’s like a cyber-ghost town in there!

It can actually be a really hard slog to get more visitors to your site unless you know some fundamental methods that the experts use. Here are some suggestions:

10 Ways To Get More Website Traffic

1. 1 – SEO – Get your website optimised by a professional to attract more free traffic from search engines like Google, Yahoo and Bing (MSN).
2. 2 – Adwords – Get a professionally set-up and managed Adwords pay-per-click advertising campaign happening. You can try and do this yourself but unless you have a LOT of time to learn how to do it properly, you are setting yourself up for a headache (and you will probably pay to much for an ineffective campaign).
3. 3 – Start a Blog – running a properly optimized blog as part of your business website can really help to add a lot of SEO juice to your website. You don’t need to be Shakespeare either, just keep your posts relevant, informative and frequent. In this case – more is more!
4. 4 – Offline Marketing – Put your website address on everything: your T-shirts, your stationary, your email signature, your work van.
5. 5 – Upload a YouTube video – Google some of the key phrases related to your business, if you don’t see a Youtube video listed in the first page or two of Google then you should make an inexpensive, quick, relevant and informative video about the topic, make the keyword phrase the title of the video and post it to You Tube. This can really help to get a jump up in the search engine rankings.
6. 6 – Email Newsletter – get a email opt-in form set up on your website to capture people’s email addresses and then (with their permission) email out an informative newsletter every month. Tell people it is ok to forward it on to others, and include some links back to your website. But make sure to get this professionally set-up if you are not very good with “geek stuff”, otherwise it can be a nightmare time-sink.
7. 7 – Write an Ebook - or just a short report. Something that really adds value to the reader’s life. Then set this up as a free give-away on your website. Make sure this has links back to your website in the copy. (Hint: tie this in with your newsletter opt-in process).
8. 8 – Install Google Analytics – or better, get a professional to do it properly. This will enable you to analyze what your website visitors are doing and what search terms are attracting them to your website. By analyzing what is and isn’t working, and improving your website accordingly, you will increase website traffic over time because more people will recommend your site to other people and more people will return to visit again.
9. 9 – Offer an RSS Feed – RSS stands for “Really Simple Syndication” and all it means is that if people want to, they can “syndicate” your website content to appear in their own RSS reader. This way, whenever you publish something new to your website (like a new blog post) your RSS subscribers will see it in their reader (which may actually be their email inbox). Often these people will then click through to your website.
10. 10 – Get Social! – Social media sites (Facebook, Myspace, Twitter, and many more) are all the rage now – but it is not just a great way to pick up online! Social media is a very effective way to attract more traffic to your website. BUT a word of warning – it can also be an awesome way to waste heaps of time. Do it right – get a social media strategy set up before you start wasting your days away chatting to people online without getting more traffic!

Well, there you have it, 10 of the best way to get more people to see your website – and hopefully buy what you sell!

Of the 10  strategies above we specialize in integrated Google Adwords management. By ‘integrated’ we mean we don’t just look after your Adwords campaigns we also address your Landing Page Optimization needs (click the link to learn more about that).

We can also help you to put together a general online marketing plan, and have expert staff on hand to design you a new website, fix up your old one or put together and manage your SEO campaign.

If you would like to learn more or discuss hiring us to help you get more traffic to your site, then please do contact us now:

1300 975 224

info@SquareEyes.com.au

We talk to many business people who already have Adwords management, but unfortunately, not all Adwords managers know how to get you the results you need.

Not Hitting the Front Page of Google?

83% of searchers do not even open the second page of Google, so if you are not hitting the front page for the keywords that matter to your business, then you’ve got a problem – you’re missing out on sales!

One Obvious Adwords Problem Usually Means There Are More Under The Surface

If you have one obvious Adwords problem like your ad not appearing on the first page of Google for your most important keywords, or your ad appearing for irrelevant keyword search phrases, then chances are there are a number of other less obvious issues with your Adwords account which are costing you money and results.

Get A Second Opinion About Your Adwords

Don’t settle for poor service – ask your current Adwords manager the following question: “How are you delivering us the best possible results?”. Send us their answer for a second opinion – you owe it to your bottom line (either call us on 1300 975 224 or email info@SquareEyes.com.au).

Better yet, take advantage of our FREE, no-obligation Adwords account audit.

What this means is we have a good look at your Adwords campaign and then send you a free, customized report as to how you can achieve better results (more traffic, more sales, higher return on investment).

We are qualified Adwords Professionals and our mission is to bring you “More Traffic, More Sales“.

Please do take up this no-obligation offer – contact us now to find out more.

1300 975 224

info@SquareEyes.com.au

P.S. If your Adwords manager doesn’t want to let us in to have a look at your Adwords campaigns, then this should set your alarm bells ringing. What have they got to hide? (You might not be able to tell – but we can).

Demand access to your own account; NO Adwords management company should withold your own account access details from you.

Here is the very short version of what we do:

More Traffic, More Sales

Here is the longer version:

At SquareEyes, our Mission is to bring your business website “More Traffic & More Sales”.

More Traffic

By “more traffic” we mean more relevant website visitors, people who are searching for what it is that you do or sell.

More Sales

By “more sales” we mean “more conversions” which is jargon for “getting people who visit your website to take the action that you want them to take”. This might be buying something via your online store, calling or emailing you to enquire, or simply opting-in for your free newsletter or special offer.

We do this by paying close attention to detail and taking pride in the work we do for our growing roster of clients.

We recommend a process that we call “Scientific Online Marketing” or SOM for short.

This process incorporates:

• Effective Website Design, Functionality and Copy

• PPC (Pay Per Click) advertising – There are many who offer Adwords management but we are genuine Google Adwords experts. Get relevant traffic to your site by only advertising to those who are searching for what it is you do or sell. We don’t just set up any old campaign either, we are experts at delivering and maintaining continually improving Adwords campaigns that work to provide you with a measurable ROI.

• SEO (Search Engine Optimization) – get free traffic by ranking high in the organic search engine results for the major keywords related to what it is you do or sell.

• Landing Page Optimization – split-testing different versions of the page that your website visitors see when they get to your site to increase conversions.

• Analytics – measurable stats on what it is that your website visitors are actually doing when they hit your website. (This shows you what to improve.)

• Mailing List Management – sell on auto-pilot with an effective newsletter and auto-responder email strategy.

SquareEyes – Your Adwords Experts

We specialize in Integrated Adwords Management which means

1) Expert Adwords Set-Up
2) Landing Page design or modification with split-testing
3) Analytics install, set-up and analysis

We Also have Expert Staff To Take Care of ALL Your Online Marketing Needs

We have expert staff on hand who are qualified to help you with your SEO, website design and development requirements, plus extra “fiddly bits” like Analytics, Payment Gateways and Mailing List set ups.

“More Traffic, More Sales” – that is what you need for your business website and that’s our mission.

Call us to get started:

1300 975 224

Email: info@squareeyes.com.au

While Google charges money for it’s advertising, it helps people to get the best out of their advertising by providing free software to help build, manage and improve your online marketing and advertising. The most important of these are the “Big 3″ combo that is Adwords Interface/Adwords Editor, Google Analytics, and Google Website Optimizer.

By learning how to use these complex tools, or by hiring an expert team (hint), you are able to split test at the the three points A (website design), B (Copy) and C (Adwords) and you are able to measure and analyse the results down to the enth degree. The numbers are all there – NOTHING is left to assumption (especially if you also employ traceable phone numbers to monitor phone responses).

By testing, eliminating and improving elements at the three different split-testing points, you will be able to gradually increase “conversions”.

How Much Can You Increase Conversions Using Split-Testing?

This depends on each particular case, but it is generally realistic to aim to increase conversions by as much as 40% over an extended period of time.

If these conversions are leading to actual sales then it is easy to see how this could massively improve your bottom line. Give us a call and we can discuss increasing your sales and/or enquiries by using split testing methods to turbo charge your website pages – 1300 975 224 or email info@SquareEyes.com.au

“The key to success (maximum sales per dollar) lies in perpetual testing of all the variables”

The above quote by David Ogilvy, Chairman and Founder of Ogilvy & Mather (super successful advertising agency) lies at the heart of what is known as “scientific advertising”.

Invented by ad men of the early-mid 20th Century, and coined as a phrase by ad man extraordinaire, John Caples in his book of the same name, “Scientific Advertising” stakes its worth on refusing to make assumptions about what ads work and instead basing advertising decisions on the results of measurable testing done on previous advertising campaigns.

Back in the last century, when these pioneers were working, the Internet was not a factor, so they were mostly concerned with magazine, newspaper, billboard, radio and television advertising.

What they would do is at its heart quite simple:

Firstly, they forsook “artistic concerns” in favour of “results”. They wanted advertising that clearly and demonstrably resulted in increased sales, or more initial enquiries, or more responses to a free offer, or a healthy and profitable product launch. Fluffy concepts such as “branding” and “style” were not interesting or useful to these hard nosed ad men, They cared about “sales” and “return on investment”. This is what not only kept them in business but indeed made the best of them quite wealthy indeed.

What did they mean by “Scientific” Advertising?

Quite simply they used the word scientific to imply that their methods were rigorous, measurable and methodical. They applied a testing model to each advertising campaign in a similar way that a scientist would test any hypothesis to measure its validity. They were after empirical results and the unit they measured in was the almighty dollar.

What Does ‘Split Testing’ Mean?

Split testing, as stated by Ogilvy above, is the core methodology at the heart of scientific advertising … but what is it exactly?

It simply means that instead of running one ad, or one version of an ad, in one place (magazine, radio station etc) you split up your campaigns in various ways, in such a way that the results of the different campaigns can be gathered, measured and analyzed.

A very simple example of this is to run the same ad complete with a cut out coupon in three different magazines, and in the corner of each coupon including a serial number that identifies which of the three magazines the coupon was cut out of. Therefore, all things being even, if 65 coupons from Magazine A were returned, as compared to 370 from magazine B and only 28 from magazine C, then it is pretty clear which magazine is most worth running that advertisement in again.

Other variations on these basic themes exist, not least of which are headline variations. The reason headline variations are given a lot of prominence is because it is proven to be quite simply the single most important factor of any (written) advertisement.

To find out what relevance this has to your Adwords campaigns see

Scientific Advertising 2.0: Why Split Testing Is Back and Badder Than Ever in the Online Marketplace

Or call us now to discuss:

1300 975 224

Or email info@SquareEyes.com.au

Here at SquareEyes, we have recognized that while there are all many different areas of specialization – SEO, SEM, PPC, Landing Page Optimization, Copywriting, GWO split-testing – they are all really just a parts of a process all designed to lead to the same end result: Conversion.

What is “Conversion”?

“Conversion” is just jargon for online sales, phone or email enquiries, opt-in email list sign-ups, free report downloads, whatever action you want your website visitors to take.

Scientific Online Marketing is this very process. It’s a process we at SquareEyes have recognized already exists but is generally being executed in a haphazard and disjointed way.

But when you take these disparate elements of online marketing and consider them all at once, you can easily see how they all fit together into a logical process, a process that – if done properly – is so seamless that is is really quite beautiful – especially if your idea of “beauty” is an upward-pointing arrow on your sales chart!

Scientific Online Marketing: A Complete and Effective Process for Marketing Your Business Online

Basically Scientific Online Marketing, or SOM for short*, is a system of promoting your business that has several stages and which specifically implements the concept of “split testing” to ensure the best results.

*Hey – you gotta have an acronym right?

The Scientific Online Marketing Wheel

1) Website Design (or redesign if necessary, which it often is) and Optimization. This includes your landing pages which are the pages that people who click on your ads will land on when they click through. This is Split Test Point A

2) Sales Copy (this includes video and audio). This is Split Test Point B

3) Search Engine Optimization (SEO) – which means configuring your web pages properly so that the search engines (Google, Yahoo, etc.) can find your website easily for relevant search phrases.

4) Pay Per Click Advertising Campaign – Google Adwords is currently the best place to start. Once this is running optimally then you can think about the lesser options such as Yahoo’s Sponsored Search. Pay Per Click ads are Split Test Point C in your Scientific online marketing campaign.

5) Split Test – so although you have already set up your split test points (A, B and C) they only count once you let them loose into the wild to see how they work.

6) Analyse – Then you analyse and measure your results. Which ads worked best for you? Which landing pages converted into sales, email opt-ins or phone enquiries?

7) Retest – Working off the results of your earlier testing you now need to re-do your adwords, your landing pages and your sales copy to test the winner(s) against some new variations.

Repeating this process will tighten your online marketing campaigns up no-end which will lead to better results.

Your Wheel Is Broken

Chances are you are already doing Scientific Online Marketing – but your wheel is broken.

There is a general lack of awareness in the small-to-medium business community about how the process of marketing a business in the online environment works all the way down the line to the sale.

Consequently many businesses have elements of the SOM cycle working already in progress, and many employ an expert to manage this. For example, you may have already hired a PPC management firm to look after your Google Adwords campaigns – and if this PPC manager is any good, this may well be effective in driving more traffic to your website. BUT if this traffic is landing on a poorly designed, ill-thought out, generalist home-page then how many of these expensive hits that should be converting into sales or enquiries are simply hitting the back button? The solution to this lies in “fixing your SOM wheel” by having specialized Landing Pages designed and split-tested against versions of each other to measurably improve results.

The good news is you can start anywhere to make improvements. So you might decide to fix up your landing pages, then get your PPC campaigns tightened up and then work on getting your SEO happening. Or another order might make more sense, the point is you don’t necessarily need to start the whole process from afresh, you can just start fixing the Wheel at the most obvious point and work the whole system up to a point where it is all working well.

We can help you with all of this.

We specialize in Integrated Adwords management, which means quality Adwords set-up and management, Landing Page Optimization, Split-testing and Analytics set-up and analysis.

We can also give you advice about the other factors like website design and mailing lists and get these jobs done for you also.

Call us Now: 1300 975 224

Or email info@SquareEyes.com.au

If you’re not squeezing sales out of the web, then there’s a strong chance you’re missing out on many great new business opportunities – i.e.
SALES.

Get “More Traffic & More Sales” With These Essential Strategies

Google Adwords Management

Get targeted traffic to your site for a low cost per visitor using pay-per-click advertising.

Search Engine Optimization (SEO)

Marketing has changed. The Web is the new Yellow Pages. Make sure your business can be found online.

Website Design

Is your current website losing you business? We can build a site that functions brilliantly to achieve your business goals (i.e. more traffic; more sales).

Landing Page Optimization

Using state-of-the-art technology, automatically split-test multiple web pages to find which variations reward you with the most sales.

Analytics Set Up and Management

You can’t manage what you can’t measure. Find out how many hits your site gets, where from and to which pages. Discover dead spots in your website where you are losing sales and fix the problem.

Copywriting

Increase sales using the power of words that sell – you’d be surprised the difference it can make to your bottom line.

Mailing List Development

Set your website to automatically collect names and emails and market your wares to an ever-growing list of potential and previous customers without costly manual work required from you or your staff.

Social Media Strategies

You can extend the reach of your brand across the internet using free or low-cost social media e.g. Facebook, Myspace, Linkedin. We’ll show you how easy it really is.

Ecommerce Strategy

Many online shoppers decide to buy but then get frustrated with complicated purchasing procedures and give up before they’ve completed the sale. You don’t want this to happen to you. We can help you to simplify your sales-funnel to decrease ‘shopping-cart abandonment’.

Contact us today for your free quote or to discuss how we can help your business succeed:

1300 975 224

info@SquareEyes.com.au

Not so anymore. Now, Google is the new Yellow Pages.

Now if people can’t find you on the Web – mostly Google but also Yahoo, Bing (MSN) and others – then you are in trouble because that’s where the majority of people are looking for what it is you sell or do.

The Internet Marketing Revolution is NOW

Times have changed. No longer is marketing your business about throwing some money at a few unmeasurable ads and hoping that this will work to attract the new business enquiries and sales that you need.

This change has been in the air for some time, and now as we head into the second decade of the new millennium, the Internet has solidified itself not only as the way of the future but as the primary battlefield where the majority of the marketing stakes are at play.

Basically if you don’t know how to effectively market (including advertise) your business online then you are in real danger of getting overlooked by your potential customers and going belly-up. At the very least you are missing out on a lot of genuine new-business (sales) opportunities.

Getting Found On The Internet Is Not As Simple As Placing An Ad – But It Is Relatively Inexpensive And Highly Effective

Whereas placing an ad in the Yellow Pages, magazines or similar was a fairly straightforward task, getting found on the Web is a little more complicated (but arguably much more effective).

Here’s are the main ways to get found online:

A) Via Search Engine Results Pages (SERPs) – Organic (Free) Results:

Good organic search engine results are the holy grail of Internet marketing because it is so effective and can be very low-cost.

B) Via SERPs – Paid advertising:

Usually either banner advertising or, Pay-Per-Click, which is more useful and cost-effective for small-to-medium sized businesses.

C) Via links from other websites, including social media hubs like Facebook or Twitter.

D) Via direct entry of your URL into the browsers address bar.

Methods C and D have a lot to do with word-of-mouth recommendations and brand awareness, and this can certainly be influenced with the right online marketing strategies.

Points A and B are highly configurable. You can greatly improve your Organic Search Engine Results by investing in expert Search Engine Optimization (SEO). You can achieve great results out of PPC advertising by investing in the space itself and – importantly – expert PPC management. (However, how many experts can you afford to hire? Keep reading for the solution to this conundrum.)

But How Do You Get Started?

If this is all new to you, or if you have been thinking about it already, you may have some burning questions. Questions like:

How much new business can your website generate?

And can you do it all in-house?

Or do you need to hire experts?

And are these experts expensive?

Is it all just a waste of time?

Or are you selling your business short by failing to properly market your business online?

The trouble is the whole thing is just so damn confusing and time consuming right? All these different areas of specialization, most complete with their own acronym: Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay Per Click (PPC).

And then there’s Landing Page and Website Optimization, Copywriting, Shopping Cart Optimization, Mailing List Marketing, Social Media Strategy and the list goes on!

How’s a small-to-medium business manager supposed to find the time to get their head around all that? Let alone find the time to actually execute it all!

And who can afford to hire experts in all of these areas to do all this for them? And do we really need all the different fields of expertise? All these micro-systems of niche specialization?

Relax – we are here to help.

Call us now on 1300 975 224 from anywhere in australia for the price of a local call

or email us – info@SquareEyes.com.au – and one of us -  Steve or Seamus – will get back to you to see how we can be of assistance to get your online marketing mix right.

The above quote by David Ogilvy, Chairman and Founder of Ogilvy & Mather (super successful advertising agency a la the “Mad Men” TV series) lies at the heart of what is known as “scientific advertising”.

Invented by ad men of the early-mid 20th Century, and coined as a phrase by ad man extraordinaire, John Caples in his book of the same name, “Scientific Advertising” stakes its worth on refusing to make assumptions about what ads work and instead basing advertising decisions on the results of measurable testing done on previous advertising campaigns.

Back in the last century, when these pioneers were working, the internet was not a factor, so they were mostly concerned with magazine, newspaper, billboard, radio and television advertising.

What they would do is at its heart quite simple:

Firstly, they forsook “artistic concerns” in favour of “results”. They wanted advertising that clearly and demonstratably resulted in increased sales, or more initial enquiries, or more responses to a free offer, or a healthy and profitable product launch. Fluffy concepts such as “branding” and “style” were not interesting or useful to these hard nosed ad men, They cared about “sales” and “return on investment”. This is what not only kept them in business but indeed made the best of them quite wealthy indeed.

What did they mean by “Scientific” Advertising?

Quite simply they used the word ‘scientific’ to imply that their methods were rigorous, measurable and methodical. They applied a testing model to each advertising campaign in a similar way that a scientist would test any hypothesis to measure its validity. They were after empirical results and the unit they measured in was the almighty dollar.

What Does ‘Split Testing’ Mean?

Split testing, as stated by Ogilvy above, is the core methodology at the heart of scientific advertising … but what is it exactly?

It simply means that instead of running one ad, or one version of an ad, in one place (magazine, radio station etc) you split up your campaigns in various ways, in such a way that the results of the different campaigns can be gathered, measured and analyzed.

A very simple example of this is to run the same ad complete with a cut out coupon in three different magazines, and in the corner of each coupon including a serial number that identifies which of the three magazines the coupon was cut out of. Therefore, if 65 coupons from Magazine A were returned, as compared to 370 from magazine B and only 28 from magazine C, then it is pretty clear which magazine is most worth running that advertisement in again.

Other variations on these basic themes exist, not least of which are headline variations. The reason headline variations are given a lot of prominence is because it is proven to be quite simply the single most important factor of any (written) advertisement.

Split-Testing Is Now More Important Than Ever In The Online Sales World

Thanks to some incredible leaps in technology, split-testing is more automatable and measurable than ever in the online business sales and lead generation environments.

Click here to learn more about how you could increase your sales by up to 178% by split-testing both your Google Adwords (pay-per-click) advertising and your website Landing Pages