Continues the Total Marketing Clarity series.
The Second of the 5 C’s of Online Marketing is “Connect”
You need to connect to your Ideal Customer via messaging & content that addresses your Ideal Customer’s specific needs.
This content then needs to be distributed for free via various online channels. And offline touchpoints should also back this value proposition up.
Essentially creating content (words, video, audio, images) means thinking like a publisher. So consider the Ideal Client and think about what you can create that will speak to your customer’s pain.
The goal of your Attractor Content is attract prospects to your website. You do this by laser targeting your prospect so accurately that they simply HAVE to follow the trail back to your website. We call this Attractor Content.
Things Needed To Complete This Step:
(not necessarily all of these options)
- Attractor Content Strategy
- SEO Strategy
- Adwords & other advertising
- Outreach Content (on other websites)
- Social media
- Offline touchpoints (face-to-face, phone, public speaking, etc.)
Once you’ve connected with your Ideal Customer and attracted your prospects to your website, you then need to…