Service is the Key To Happiness By Seamus – Owner of SquareEyes This may sound like a bit of a fluffy thing for a small business to be putting on its website but it is important because it underlies my whole philosophy of business. You see for me money in and of itself is all…
Scientific Advertising 2.0: Why Split Testing Is Back and Badder Than Ever in the Online Marketplace While Google charges money for it’s advertising, it helps people to get the best out of their advertising by providing free software to help build, manage and improve your online marketing and advertising. The most important of these are…
“The key to success (maximum sales per dollar) lies in perpetual testing of all the variables” The above quote by David Ogilvy, Chairman and Founder of Ogilvy & Mather (super successful advertising agency a la the “Mad Men” TV series) lies at the heart of what is known as “scientific advertising”. Invented by ad men…