Archive for the ‘search engine marketing’ Category

The Revolutionary New Way To Inexpensively and Dramatically Increase Sales (and The Solution To The System Overload)

Here at SquareEyes, we have recognized that while there are all many different areas of specialization – SEO, SEM, PPC, Landing Page Optimization, Copywriting, GWO split-testing – they are all really just a parts of a process all designed to lead to the same end result: Conversion.

What is “Conversion”?

“Conversion” is just jargon for online sales, phone or email enquiries, opt-in email list sign-ups, free report downloads, whatever action you want your website visitors to take.

Scientific Online Marketing is this very process. It’s a process we at SquareEyes have recognized already exists but is generally being executed in a haphazard and disjointed way.

But when you take these disparate elements of online marketing and consider them all at once, you can easily see how they all fit together into a logical process, a process that – if done properly – is so seamless that is is really quite beautiful – especially if your idea of “beauty” is an upward-pointing arrow on your sales chart!

Scientific Online Marketing: A Complete and Effective Process for Marketing Your Business Online

Basically Scientific Online Marketing, or SOM for short*, is a system of promoting your business that has several stages and which specifically implements the concept of “split testing” to ensure the best results.

*Hey – you gotta have an acronym right?

The Scientific Online Marketing Wheel

1) Website Design (or redesign if necessary, which it often is) and Optimization. This includes your landing pages which are the pages that people who click on your ads will land on when they click through. This is Split Test Point A

2) Sales Copy (this includes video and audio). This is Split Test Point B

3) Search Engine Optimization (SEO) – which means configuring your web pages properly so that the search engines (Google, Yahoo, etc.) can find your website easily for relevant search phrases.

4) Pay Per Click Advertising Campaign – Google Adwords is currently the best place to start. Once this is running optimally then you can think about the lesser options such as Yahoo’s Sponsored Search. Pay Per Click ads are Split Test Point C in your Scientific online marketing campaign.

5) Split Test – so although you have already set up your split test points (A, B and C) they only count once you let them loose into the wild to see how they work.

6) Analyse – Then you analyse and measure your results. Which ads worked best for you? Which landing pages converted into sales, email opt-ins or phone enquiries?

7) Retest – Working off the results of your earlier testing you now need to re-do your adwords, your landing pages and your sales copy to test the winner(s) against some new variations.

Repeating this process will tighten your online marketing campaigns up no-end which will lead to better results.

Your Wheel Is Broken

Chances are you are already doing Scientific Online Marketing – but your wheel is broken.

There is a general lack of awareness in the small-to-medium business community about how the process of marketing a business in the online environment works all the way down the line to the sale.

Consequently many businesses have elements of the SOM cycle working already in progress, and many employ an expert to manage this. For example, you may have already hired a PPC management firm to look after your Google Adwords campaigns – and if this PPC manager is any good, this may well be effective in driving more traffic to your website. BUT if this traffic is landing on a poorly designed, ill-thought out, generalist home-page then how many of these expensive hits that should be converting into sales or enquiries are simply hitting the back button? The solution to this lies in “fixing your SOM wheel” by having specialized Landing Pages designed and split-tested against versions of each other to measurably improve results.

The good news is you can start anywhere to make improvements. So you might decide to fix up your landing pages, then get your PPC campaigns tightened up and then work on getting your SEO happening. Or another order might make more sense, the point is you don’t necessarily need to start the whole process from afresh, you can just start fixing the Wheel at the most obvious point and work the whole system up to a point where it is all working well.

We can help you with all of this.

We specialize in Integrated Adwords management, which means quality Adwords set-up and management, Landing Page Optimization, Split-testing and Analytics set-up and analysis.

We can also give you advice about the other factors like website design and mailing lists and get these jobs done for you also.

Call us Now: 1300 975 224

Or email info@SquareEyes.com.au

How to get More Traffic and More Sales

If you’re not squeezing sales out of the web, then there’s a strong chance you’re missing out on many great new business opportunities – i.e.
SALES.

Get “More Traffic & More Sales” With These Essential Strategies

Google Adwords Management

Get targeted traffic to your site for a low cost per visitor using pay-per-click advertising.

Search Engine Optimization (SEO)

Marketing has changed. The Web is the new Yellow Pages. Make sure your business can be found online.

Website Design

Is your current website losing you business? We can build a site that functions brilliantly to achieve your business goals (i.e. more traffic; more sales).

Landing Page Optimization

Using state-of-the-art technology, automatically split-test multiple web pages to find which variations reward you with the most sales.

Analytics Set Up and Management

You can’t manage what you can’t measure. Find out how many hits your site gets, where from and to which pages. Discover dead spots in your website where you are losing sales and fix the problem.

Copywriting

Increase sales using the power of words that sell – you’d be surprised the difference it can make to your bottom line.

Mailing List Development

Set your website to automatically collect names and emails and market your wares to an ever-growing list of potential and previous customers without costly manual work required from you or your staff.

Social Media Strategies

You can extend the reach of your brand across the internet using free or low-cost social media e.g. Facebook, Myspace, Linkedin. We’ll show you how easy it really is.

Ecommerce Strategy

Many online shoppers decide to buy but then get frustrated with complicated purchasing procedures and give up before they’ve completed the sale. You don’t want this to happen to you. We can help you to simplify your sales-funnel to decrease ‘shopping-cart abandonment’.

Contact us today for your free quote or to discuss how we can help your business succeed:

1300 975 224

info@SquareEyes.com.au

Back in the old days (you know, three or four years ago) it was still true that placing an ad in the Yellow Pages was the single most important marketing move your business could do. It was the fundamental. If people couldn’t find you in the Yellow Pages then you were in trouble.

Not so anymore. Now, Google is the new Yellow Pages.

Now if people can’t find you on the Web – mostly Google but also Yahoo, Bing (MSN) and others – then you are in trouble because that’s where the majority of people are looking for what it is you sell or do.

The Internet Marketing Revolution is NOW

Times have changed. No longer is marketing your business about throwing some money at a few unmeasurable ads and hoping that this will work to attract the new business enquiries and sales that you need.

This change has been in the air for some time, and now as we head into the second decade of the new millennium, the Internet has solidified itself not only as the way of the future but as the primary battlefield where the majority of the marketing stakes are at play.

Basically if you don’t know how to effectively market (including advertise) your business online then you are in real danger of getting overlooked by your potential customers and going belly-up. At the very least you are missing out on a lot of genuine new-business (sales) opportunities.

Getting Found On The Internet Is Not As Simple As Placing An Ad – But It Is Relatively Inexpensive And Highly Effective

Whereas placing an ad in the Yellow Pages, magazines or similar was a fairly straightforward task, getting found on the Web is a little more complicated (but arguably much more effective).

Here’s are the main ways to get found online:

A) Via Search Engine Results Pages (SERPs) – Organic (Free) Results:

Good organic search engine results are the holy grail of Internet marketing because it is so effective and can be very low-cost.

B) Via SERPs – Paid advertising:

Usually either banner advertising or, Pay-Per-Click, which is more useful and cost-effective for small-to-medium sized businesses.

C) Via links from other websites, including social media hubs like Facebook or Twitter.

D) Via direct entry of your URL into the browsers address bar.

Methods C and D have a lot to do with word-of-mouth recommendations and brand awareness, and this can certainly be influenced with the right online marketing strategies.

Points A and B are highly configurable. You can greatly improve your Organic Search Engine Results by investing in expert Search Engine Optimization (SEO). You can achieve great results out of PPC advertising by investing in the space itself and – importantly – expert PPC management. (However, how many experts can you afford to hire? Keep reading for the solution to this conundrum.)

But How Do You Get Started?

If this is all new to you, or if you have been thinking about it already, you may have some burning questions. Questions like:

How much new business can your website generate?

And can you do it all in-house?

Or do you need to hire experts?

And are these experts expensive?

Is it all just a waste of time?

Or are you selling your business short by failing to properly market your business online?

The trouble is the whole thing is just so damn confusing and time consuming right? All these different areas of specialization, most complete with their own acronym: Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay Per Click (PPC).

And then there’s Landing Page and Website Optimization, Copywriting, Shopping Cart Optimization, Mailing List Marketing, Social Media Strategy and the list goes on!

How’s a small-to-medium business manager supposed to find the time to get their head around all that? Let alone find the time to actually execute it all!

And who can afford to hire experts in all of these areas to do all this for them? And do we really need all the different fields of expertise? All these micro-systems of niche specialization?

Relax – we are here to help.

Call us now on 1300 975 224 from anywhere in australia for the price of a local call

or email us – info@SquareEyes.com.au – and one of us -  Steve or Seamus – will get back to you to see how we can be of assistance to get your online marketing mix right.

Put simply, Search Engine Marketing (SEM) is using search engines like Google, Yahoo,  and others to get the word out about your business to potential customers.

There are usually two main methods for doing this:

1. Search Engine Optimization (SEO)
2. Pay Per Click (PPC)

1. SEO – is making sure that your website gets found by Google, basically.

More accurately, SEO means making sure your website is set up in such a way that it gets found by the search engines and appears high up on the Search Engine Results Pages (SERPs).

An important part of this includes making sure your website features content (text, video, audio, etc.) that is relevant to certain search engine queries. For example if you sell Environmental Consulting then you’d want to make sure your website has lots of articles about that subject on it. (Yes, more is usually more in this case.)

These SERP listing are essentially free, although many businesses need to hire somebody to either create website content or to “optimize” their website properly (or both).

If you don’t do proper SEO it is VERY easy for your website to disappear into the millions of web pages that exist, which will make it useless to your business.

However, SEO takes longer and despite the promise of “free traffic” tends to be more expensive in the short term.

What I’m saying is that if you need more targeted traffic now, then SEO isn’t the magic bullet you’re looking for – PPC is the magic bullet…

2. PPC – is advertising inexpensively to only those people who want what your business does or sells.

You may have noticed that on Google results pages there are ads down the right hand side of the pages.

These are called Pay Per Clicks ads and are highly effective both for internet users searching for specific goods and services, and for the business who purchase this advertising space.

Yahoo and other search engines also have PPC ads.

The reason these ads are so successful is because they are “contextual”.

This means that ads are set up only to appear when certain search keywords are entered into the search form.

For example if you were to type in “pet supplies” into Google, you would get a bunch of ads from sellers of pet supplies.

It works well for searchers (consumers) because they only see ads relevant to what they are looking for, and it works well for advertisers because businesses only pay when their ads are clicked on, so it can be a lot cheaper than traditional advertising (magazines, newspapers, TV etc) and a lot more effective too.

But having said that, the way Google have set up their PPC system, Adwords (by far the most successful and useful PPC system), is, while very effective, complicated to manage.

If you don’t know what you are doing (which many self-taught PPC advertisers do not) you can wind up paying way too much money – lots more than you need to be.

Consequently clever business managers hire PPC managers to make sure they do not spend too much to get poor results from their PPC advertising. (That’s where we come in!)

Call now to ask how we can help you to set up your PPC campaign right or fix up your existing campaign so that you spend less money for better results.

PPC management is an investment that will save you substantial amounts of money in the long term.

1300 975 224

Email: info@SquareEyes.com.au