If you want to write words that inspire your potential customers to take action (buy, call, join your mailing list) then you should be doing in-depth studies into the best copywriting techniques – right?
But learning copywriting takes a lot of time and effort and if you are running a business, you’re probably feeling a little short of extra hours and energy!
Well, don’t fret – it’s ok – because if you’re new at copywriting then in fact you stand at the edge of a lush valley resplendent with low-lying marketing fruit just waiting for you to pick and bite into!
What the…?
What I mean is this: When you start learning and practicing a new skill, there is an initial period where you can quickly learn some fundamental skills that will massively increase your results for minimal effort – and this applies to copywriting.
So here’s one simple skill that will increase your sales by 67% – use the World’s Most Powerful Word – and use it A LOT!
What Every Customer Wants
Do you know what every single potential customer in the world wants? They want to know what’s in it for them. It’s called the WII FM Theory and it’s true.
Your potential customer doesn’t really care about what your business does. They aren’t very interested in the amazing product that you manufacture, or the incredible service that your company prides itself on.
Your potential customer doesn’t give a hoot what your latest widget is called, or what your qualifications are, and they sure as hell aren’t interested in the details of your experience and know-how.
All they care about is what’s in it for them. They come across your website, advertisement or brochure and for about 3 seconds (if that) they give you their attention while they unconsciously ask themselves “What’s in it for me?” – and if your words don’t answer this question quick-smart then you’ve lost them – usually for good.
Now there are many techniques and theories about how you can get your message across that:
A) This is what’s in it for you and…
B) it’s what you want
… but like we established earlier, you don’t have a lot time, you’re a busy person, so here’s the hot tip that will increase your sales by 67% every time without fail.
(Drum roll please…)
The Most Powerful Word In The Whole World Is…
YOU
and derivatives like “your” and “you’ll” etc.
You need to pepper your every sentence with that little sucker. Put it in your headline, Put it in your first couple of sentences, put it in as many times as you can. Why? Because it just works. It is the word that broadcasts the clearest and loudest over the WII FM airwaves. It tells the customer that your words are about them and their needs and wants, which is all they care about (sad but true).
The flip-side is rambling on about yourself and your business using the two worst words in the world: “I” and “we”.
Don’t do it – you’ll just lose potential customers that way.
By all means, say what you’ve got to say, but word it so that it’s about your potential customer, not about your business, and do that by using the word ‘you’ repeatedly and then some more (even make your “about us” page about the customer).
So there you go, you now know a proven method to increase your sales by 67% every time without fail.
Contact us anytime on the details below if you’d like some help growing your business using powerful copywriting techniques.