How To Get More Website Traffic Ok – so you have a website – but where’s the traffic? It’s like a cyber-ghost town in there! It can actually be a really hard slog to get more visitors to your site unless you know some fundamental methods that the experts use. Here are some suggestions: 10…
Get A Second Opinion About the Health of Your Adwords Campaigns We talk to many business people who already have Adwords management, but unfortunately, not all Adwords managers know how to get you the results you need. Not Hitting the Front Page of Google? 83% of searchers do not even open the second page of…
Back in the old days (you know, three or four years ago) it was still true that placing an ad in the Yellow Pages was the single most important marketing move your business could do. It was the fundamental. If people couldn’t find you in the Yellow Pages then you were in trouble. Not so…
Are you using a big Google Adwords management firm to look after your search engine advertising? If so – are they doing the right thing by you? Or could you be getting better results using another, more caring Pay-Per-Click (PPC) manager? Don’t you deserve a PPC manager who doesn’t just treat you and your business…
Put simply, Search Engine Marketing (SEM) is using search engines like Google, Yahoo, and others to get the word out about your business to potential customers. There are usually two main methods for doing this: 1. Search Engine Optimization (SEO) 2. Pay Per Click (PPC) 1. SEO – is making sure that your website gets…
It’s official – traditional advertising in magazines, Yellow Pages and newspapers is too expensive and ineffective. Why spend all that precious cash on these tired, old “scatter-gun” methods when you could spend less money to show your ads only to those people who are looking for EXACTLY what you do or sell IN YOUR AREA….
You probably know already that using Google Adwords to advertise online is one of the best marketing techniques around. It can certainly be a much cheaper method of advertising than traditonal media like magazines and radio. BUT running Adwords campaigns successfully can be a VERY complicated and time consuming process and making mistakes can cost…
I have been focusing a lot over the last few weeks on the creation and optimisation of Google AdWords placement campaigns on the content network. Before I go into the tactics and a few fresh ideas that I am currently playing with, those of you new to the blog may be asking the question… What…
New users to AdWords often find the system very challenging, or the return on investment simply does not add up because they make a number of common mistakes. The problem that most new starters get into when setting up their AdWords campaign is that they don’t approach the subject with an analytical mind. Once people…