Scientific Advertising and Split Testing “The key to success (maximum sales per dollar) lies in perpetual testing of all the variables” The above quote by David Ogilvy, Chairman and Founder of Ogilvy & Mather (super successful advertising agency) lies at the heart of what is known as “scientific advertising”. Invented by ad men of the…
Put simply, Search Engine Marketing (SEM) is using search engines like Google, Yahoo, and others to get the word out about your business to potential customers. There are usually two main methods for doing this: 1. Search Engine Optimization (SEO) 2. Pay Per Click (PPC) 1. SEO – is making sure that your website gets…
It’s official – traditional advertising in magazines, Yellow Pages and newspapers is too expensive and ineffective. Why spend all that precious cash on these tired, old “scatter-gun” methods when you could spend less money to show your ads only to those people who are looking for EXACTLY what you do or sell IN YOUR AREA….