Just had a devil of a time finding this information on Google so thought I would help those who search in the future. Adding a .ico File To the WordPress Statement Theme add your .ico file to the root directory (that’s usually the “public_html” folder) add the same file to the statement theme root folder…
Are you using a big Google Adwords management firm to look after your search engine advertising? If so – are they doing the right thing by you? Or could you be getting better results using another, more caring Pay-Per-Click (PPC) manager? Don’t you deserve a PPC manager who doesn’t just treat you and your business…
Put simply, Search Engine Marketing (SEM) is using search engines like Google, Yahoo, and others to get the word out about your business to potential customers. There are usually two main methods for doing this: 1. Search Engine Optimization (SEO) 2. Pay Per Click (PPC) 1. SEO – is making sure that your website gets…
It’s official – traditional advertising in magazines, Yellow Pages and newspapers is too expensive and ineffective. Why spend all that precious cash on these tired, old “scatter-gun” methods when you could spend less money to show your ads only to those people who are looking for EXACTLY what you do or sell IN YOUR AREA….
You probably know already that using Google Adwords to advertise online is one of the best marketing techniques around. It can certainly be a much cheaper method of advertising than traditonal media like magazines and radio. BUT running Adwords campaigns successfully can be a VERY complicated and time consuming process and making mistakes can cost…
If you want to write words that inspire your potential customers to take action (buy, call, join your mailing list) then you should be doing in-depth studies into the best copywriting techniques – right? But learning copywriting takes a lot of time and effort and if you are running a business, you’re probably feeling a…
I have been focusing a lot over the last few weeks on the creation and optimisation of Google AdWords placement campaigns on the content network. Before I go into the tactics and a few fresh ideas that I am currently playing with, those of you new to the blog may be asking the question… What…
New users to AdWords often find the system very challenging, or the return on investment simply does not add up because they make a number of common mistakes. The problem that most new starters get into when setting up their AdWords campaign is that they don’t approach the subject with an analytical mind. Once people…