We just finished a simple, effective website for an Adelaide small business called Alpha Leadlight. They wanted to keep it simple, and just wanted to know what basics that they needed from their website. Well here is my opinion, you need at least these 3 simple things:
- Mobile friendly – more and more people are looking at your site on smart phones now, you have to show them something that doesn’t suck in that format.
- Google friendly – you need a site that can be found on Google. You may not be able to dominate your niche entirely, but you should be able to be found for A) your own business name and B) some of the keywords people are likely to use in your business vertical when they hit Google looking for what you do.
- Email capture form – you need to get people’s emails so that you can contact them. Sure it might be nice to get their phone too, but unless they offer it up, I wouldn’t scare them off with forms with too many fields in it.
So we provided this plus some photo gallery action on their Leadlight Adelaide website and now they are set to increase their business enquiries!
Of course there is more to it than this – but rocking your online marketing doesn’t need to be overwhelming. Why not download my new ebook that explains how to get great results from your online marketing in just 5 simple steps. It’s free!
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