Marketing Strategy, Logos, Websites, SEO, & Copywriting
I have 3 books about the “80/20 Principle” and how to use it in my life and business.
What’s not to like about the idea of achieving more done by doing less? Especially when, being a parent, business owner, musician and human being (in that precise order), I always have way more to do than I can actually do.
The funny thing is that I have never actually managed to find the fabled sweet-spot of the 80/20 rule.
Not yet anyway … but dammit – one day! [Read more…]
Marketing is really about mirroring people’s beliefs (or what they WANT to believe). It’s not so much about changing beliefs. Not if you want to succeed at it anyway.
Marketing is mirroring
When we notice marketing messages (be they verbal, written, visual, whatever) that “resonate” with us and make us pay attention, it’s because they are repeating back to us what we already believe. [Read more…]
My friend Troy Dean reminded me today (in one of his excellent WordPress training videos) of something I wrote 3 nights ago that I’d like share here. It’s about the “why” behind the “what” and “how” of the work we do here for our clients.
As in “why are we in business?”
Short Version:
To make the world a happier, more compassionate place.
The big why of our business is to make the world a happier, more compassionate place. That’s it.
Long Version:
To me, the purpose of doing business is not just to change the world, but to save the world. [Read more…]
The other day I went in to a bank. The woman at the counter looked so unimpressed that I interrupted her that she could barely bring herself to say hello.
Same happened when I was served by a food truck recently. I waited at the counter for maybe 10 minutes (felt like 5 years) before the unsmiling dude eventually stopped ignoring me and reluctantly took my order.
I was happy to wait, but what I was not happy about was how I was left hanging, my presence unacknowledged. [Read more…]