There are many strategies and tactics to marketing, but actually, all of this is unimportant compared to the greatest marketing secret of all.
*Cough* excuse me, I mean: The Greatest Marketing Secret Of All.
(Definitely deserving of a little hyperbole!)
Once you understand and employ the secret, winning new and repeat business becomes so much simpler.
I will reveal this (not so) secret in a moment but first, tell me…
What Business Are You In?
Maybe you sell sandwiches. Or personal training. Or perhaps you are a photographer. So the answer to my question is obvious: you’re in the lunch business, the fitness industry, the glamour biz, right?
Well, yes … but no.
Actually the sandwich guy and the personal trainer and the photographer (and the rest of us) are all in the same business. [Read more…]