Archives for February 2014

Continues the Total Marketing Clarity series

The Fifth of the 5 C’s of Online Marketing is “Convert”

Eventually you need to convert your potential customers into paying customers. So this means that eventually your content has to stop being merely being useful and start selling.

How you sell is a function of your business, some people can sell online, others can’t. But one  thing is for sure, you can measure how well your online marketing is driving conversions (either in the form of online sales or enquiries, etc) and the other great thing is there are ways and means to improve these results over time. This is the arcane science called Conversion Optimisation. [Read more…]

Continues the Total Marketing Clarity series

The Fourth of the 5 C’s of Online Marketing is “Content”

Yes that’s right – MORE content.

Once you have their email you then need to begin drip-feeding them even more free content so that they start to know, like and trust you as an expert who can cure what ails them. And at the same time, rough though it sounds, you’ve got to keep pokin’ ‘em where it hurts, keep agitating their problem, so their pain stays top of mind. [Read more…]

Continues the Total Marketing Clarity series

The Third of the 5 C’s of Online Marketing is “Capture”

… as in their EMAIL ADDRESS.

This is the key insight that my moment of Total Marketing Clarity showed me – that the best results are consistently derived from email lists.

Why? Because we don’t allow any old crap in our inbox. When people look at their emails, they pay attention to everything in there and then do one of two things: [Read more…]

Continues the Total Marketing Clarity series.

The Second of the 5 C’s of Online Marketing is “Connect”

You need to connect to your Ideal Customer via messaging & content that addresses your Ideal Customer’s specific needs.

This content then needs to be distributed for free via various online channels. And offline touchpoints should also back this value proposition up. [Read more…]

Continues the Total Marketing Clarity series

The First of the 5 C’s of Online Marketing is “Customers”

… or rather, potential customers – prospects – you need to know who they are, what their pain is and how what you sell cures their pain.

Your potential customers have a bleeding neck – something so vital to them that they simply must get it fixed now.

It’s not like a bit of crick in the neck, something that they kind of wish would go away but can put up with – it’s a bleeding neck! It’s got to get fixed and fast! [Read more…]

Continues the Total Marketing Clarity series

The 5 C’s of Online Marketing form the heart of the “Total Marketing Clarity” digital marketing system.

No boring, complicated, time-consuming corporate blah-blah here. It’s a quite simple, effective system that shows you exactly what to do to deliver the digital marketing results that you need. [Read more…]

Continues the Total Marketing Clarity series

It’s OK – I’ve read the Internet for you!

… well just about … I gave it a good crack and over the course of many years, I’ve read EXACTLY 87.5% of all the online marketing blog posts and e-books on the Internet.

OK, slight exaggeration – but it’s true that I’m pretty well read on the subject. [Read more…]

You need online marketing results … but it’s hard …

Are You In the Digital Marketing Hot Seat?

Are you in charge of delivering online marketing results? Are you looking to web as an inexpensive and effective marketing solution?

Digital marketing problem?

[Read more…]

In my free ebook called “Total Marketing Clarity” I detail my system for delivering digital marketing success.

It’s called “The 5 C’s of Online Marketing” and it’s a strategic framework that helps you to deliver results without feeling overwhelmed by the sheer depth and breadth of skills needed along the way.

You can download the e-book now for free to read offline, or you can read the blog post series below:

Total Marketing Clarity: The 5 C’s Of Online Marketing

A simple, effective system that shows you exactly what to do to deliver the digital marketing results that you need.

The Problem: You Need Online Marketing Results – Or Else

The Solution: Total Marketing Clarity

Introducing: The 5 C’s Of Online Marketing

C1 – Customers: Understand Their Pain

C2 – Connect: Speak To Their Pain

C3 – Capture: Get Permission To Engage

C4 – Content: Keep Pokin’ ‘Em Where It Hurts

C5 – Convert: Cure Their Pain

Don’t forget you can download this series as a free e-book, and this will give you access (via your own secret inbox!) to more of my amazing digital marketing strategy amazingness. Which is amazing.