Happy to go live yesterday with a new client’s corporate website design: Check it out.
Corporate website design
New Corporate Website Design
Archives for October 2013
Small Business Websites: 3 Essential Success Factors
My team and I have built a boatload of small business websites over the last six years, not to mention a number of larger more complex sites for medium-sized corporates. Not surprisingly, this means that we have spent quite some time and energy thinking about what makes a successful small business website for a bricks-and-mortar business.
The wonderful thing about the Internet is the amazing quantity of information and opinion out there about any subject whatsoever.
And the terrible thing about the Internet is the amazing quantity of information and opinion out there about any subject whatsoever!
Small business websites enjoy this same problem; a myriad of providers trying to sell you a vast range of complicated solutions that are supposed to drive new business to your website and help you to grow your business successfully.
Examples of just a few of the small business websites we’ve built.
80/20 Marketing and Conversion Optimisation
I am reading this awesome book right now called 80/20 marketing by Perry Marshall. It basically explains how much money we leave on the table in our businesses by not setting up mechanisms to increase our sales through sales funnels and conversion optimisation.
Quick primer: Sales funnels are a way of leading prospects and new customers through a process from a small or free purchase down your funnel through to your most expensive purchases. Conversion optimisation is tweaking all the different touch points along your sales funnels to increase the amount of sales and opt-ins along the journey. [Read more…]
SEO Keyword Data is Becoming Harder to Gather
Google are moving the SEO goal posts big time in making keyword data much more difficult to track. They are doing this by:
- moving toward not reporting keyword data in analytics (i.e. what keyword was used in search to get to your site)
- making the new keyword planner that replaces the old keyword tool less useful (no related keyword suggestions, restricted search volume information types)
Local SEO Results
So the other day I ran a test to see how easy it can be to get some local SEO results by testing how hard it would be to rank up high in Google for Dandenong Ranges Website Design. My guess was that with a bit of SEO know-how it wouldn’t be all that hard. [Read more…]