Archives for June 2009

How to add Favicon to WordPress Statement Theme

June 17, 2009 by Seamus Anthony Leave a Comment

Just had a devil of a time finding this information on Google so thought I would help those who search in the future.

Adding a .ico File To the WordPress Statement Theme

add your .ico file to the root directory (that’s usually the “public_html” folder)
add the same file to the statement theme root folder (i.e. yourwebsite/wp-content/themes/statement/favicon.ico
add the .ico file to the statement theme’s images folder as well
add this code between <head> and </head> in header.php:

<link rel="Shortcut Icon" href="<?php bloginfo('template_url'); 
?>/images/favicon.ico" type="image/x-icon" />

I don’t actually know if you really need steps 1 and 2 but it is working so i am not going to bother muck about. Feel free to let us know in the comments if these steps are superfluous.

Is Your Big Adwords Management Company Ripping You Off?

June 15, 2009 by Seamus Anthony Leave a Comment

Are you using a big Google Adwords management firm to look after your search engine advertising?

If so – are they doing the right thing by you? Or could you be getting better results using another, more caring Pay-Per-Click (PPC) manager?

Don’t you deserve a PPC manager who doesn’t just treat you and your business as another number?

Good Adwords Management Needs Care and Attention To Detail

One problem we come across when talking to business owners and managers who are already using a bigger Adwords management company is explaining that whether you know it or not, these companies often don’t do a very good job for you.

The way some of these companies work is by preying on your lack of knowledge about how PPC advertising like Google Adwords actually works.

Rather than educating you and explaining to you what they are doing to get you better results for your advertising dollar, these companies just basically slap up a few ads for you at top dollar and then start sending you your monthly bill.

In our opinion – that’s not right.

When we explain this to business owners they are often keen for us to go in and have a look at their Adwords account and show them how we could get them better for results for cheaper costs per click.

Unfortunately some of the bigger PPC management firms don’t allow their clients to access their own Adwords accounts so we can’t even get in there and have a look.

However we have dealt with enough of these corporate firm’s clients to explain to you how we could do a better job than they are.

In our experience:

The bigger Adwords management firms tend to simply ask you to email in the keywords you would like to target on Google.

This is all very well, but it is lazy and just doesn’t bring the same results as what we do.

We to take the obvious keywords that describe your business and expand them via special software which then reveals all of the different variations that people are typing into Google to find the service that you provide.

This takes time and effort – but it’s worth it because it shows us cheaper keywords you could target so that you pay less per click to get better results.

The bigger Adwords management firms don’t pay close ongoing attention to your Adwords campaign and as a result don’t find all the little ways to tweak your account that would save you a lot of money for the same or better result.

That’s where we are different. We care. To us you are not a number.

We spend time going over your AdWords account with a fine tooth comb to eliminate factors that are increasing your costs and lowering your ad positioning while testing new elements that bring you the results you want (more traffic and more sales enquiries).

The bigger firms also like to make a show of offering their clients a “free” website but they fail to make you aware how much damage a poorly constructed website can really do to your online marketing campaign and how much this is probably costing you in clicks that do not convert into sales enquiries.

Your Adwords ads are only half of the equation, the other half (equally important) is a well designed (but not unnecessarily flashy or expensive) website that combines the right proven methods for getting you the results that you need – which is for your website visitors to either buy from you online or contact you with their sales enquiries.

Here at Square Eyes – we do your Adwords management better.

We are a small firm and we only look after a select amount of businesses to help them with their Adwords campaigns and website design needs.

We do not overcharge but we are the cheapest because we take the time and care needed to do a really good job for our clients.

We can do you a highly effective Adwords account set up for as little as $400 and then we can manage your Adwords on an ongoing basis for a monthly fee starting from $210 a month.

These prices depend on how big and complicated your Adwords campaign is and much time you want us to spend on your Adwords each month, but we promise you – no hidden costs or nasty surprises.

Don’t let some faceless corporation steal your money, contact us on the details below to discuss how we can do a better job of getting you More Traffic and More Sales.

1300 975 224

Email – info@squareeyes.com.au

What Is Search Engine Marketing?

June 12, 2009 by Seamus Anthony Leave a Comment

Put simply, Search Engine Marketing (SEM) is using search engines like Google, Yahoo, and others to get the word out about your business to potential customers.

There are usually two main methods for doing this:

1. Search Engine Optimization (SEO)
2. Pay Per Click (PPC)

1. SEO – is making sure that your website gets found by Google, basically.

More accurately, SEO means making sure your website is set up in such a way that it gets found by the search engines and appears high up on the Search Engine Results Pages (SERPs).

An important part of this includes making sure your website features content (text, video, audio, etc.) that is relevant to certain search engine queries. For example if you sell Environmental Consulting then you’d want to make sure your website has lots of articles about that subject on it. (Yes, more is usually more in this case.)

These SERP listing are essentially free, although many businesses need to hire somebody to either create website content or to “optimize” their website properly (or both).

If you don’t do proper SEO it is VERY easy for your website to disappear into the millions of web pages that exist, which will make it useless to your business.

However, SEO takes longer and despite the promise of “free traffic” tends to be more expensive in the short term.

What I’m saying is that if you need more targeted traffic now, then SEO isn’t the magic bullet you’re looking for – PPC is the magic bullet…

2. PPC – is advertising inexpensively to only those people who want what your business does or sells.

You may have noticed that on Google results pages there are ads down the right hand side of the pages.

These are called Pay Per Clicks ads and are highly effective both for internet users searching for specific goods and services, and for the business who purchase this advertising space.

Yahoo and other search engines also have PPC ads.

The reason these ads are so successful is because they are “contextual”.

This means that ads are set up only to appear when certain search keywords are entered into the search form.

For example if you were to type in “pet supplies” into Google, you would get a bunch of ads from sellers of pet supplies.

It works well for searchers (consumers) because they only see ads relevant to what they are looking for, and it works well for advertisers because businesses only pay when their ads are clicked on, so it can be a lot cheaper than traditional advertising (magazines, newspapers, TV etc) and a lot more effective too.

But having said that, the way Google have set up their PPC system, Adwords (by far the most successful and useful PPC system), is, while very effective, complicated to manage.

If you don’t know what you are doing (which many self-taught PPC advertisers do not) you can wind up paying way too much money – lots more than you need to be.

Consequently clever business managers hire PPC managers to make sure they do not spend too much to get poor results from their PPC advertising.